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A Survey on Purchase Intentions and Behavior Patterns of Taiwanese Mobile Shoppers

A Survey on Purchase Intentions and Behavior Patterns of Taiwanese Mobile Shoppers

Online shopping sites have been contributing the lion's share of global e-commerce revenues. With the growing prevalence of mobile devices, mobile commerce is anticipated to gain more ground. As a result, several e-commerce retailers have stepped up efforts to get connected to mobile devices over the years. Shopping on mobile devices thus has become trendy and too important to be neglected. Based on a survey conducted by MIC (Market Intelligence & Consulting Institute) on Taiwanese mobile users, this report aims to identify intentions and behavior patterns of mobile users when making purchases on their own mobile devices, comprising mainly of smartphone and tablets. Also included are seven major findings about Taiwan's mobile shoppers.


  • RESEARCH OBJECTIVE AND METHODOLOGY
    • Objective
    • Methodology
  • MOBILE USERS' WILLINGNESS TOWARDS MOBILE SHOPPING
    • Purchase Intentions of Mobile Users
      • Past Experience vs. Future Intention of Mobile Shopping
      • Future Purchase Intentions of Mobile Users
      • Targeted and Potential Mobile Users
        • Table Existing and Potential Mobile Shoppers
    • Favorable Factors for Mobile Shoppers
      • The Top 3 Favorable Mobile Shopping Factors
      • Analysis of Respondents' Top 3 Favorable Factors
        • Table Top 3 Favorable Factors of Mobile Purchases: Gender and Age Differences
    • Detrimental Factors for Mobile Shoppers
      • The Top 3 Detrimental Mobile Shopping Factors
      • Analysis of Respondents' Top 3 Detrimental Factors
        • Table Top 3 Detrimental Factors for Mobile Shoppers: Gender and Age Differences
    • Product Categories Most Intended for Mobile Users
      • The Top 5 Most Intended Product Categories
      • Analysis of Respondents' Top 5 Most Intended Product Categories
        • Table Top 5 Most Intended Products for Mobile Users: Gender and Age Differences
    • Preferred Features of Mobile Shopping Apps for Mobile Users
      • The Top 3 Preferred Mobile Shopping App Features
      • Analysis of Top 3 Preferred Mobile Shopping App Features
        • Table Top 3 Preferred Features of Mobile Shopping Apps for Mobile Users: Gender and Age Differences
    • Why Mobile Users Download Shopping Apps While In-store
      • Reasons Mobile Users Download Shopping Apps While In-store
      • Analysis of Respondents Who Download Shopping Apps While In-store
        • Table Reasons Why Mobile Users Download Shopping Apps While In-store: Gender and Age Differences
  • MOBILE SHOPPING BEHAVIOR ANALAYSIS
    • Preferred Mobile Devices for Mobile Shoppers
      • Preferred Mobile Devices
      • Analysis of Respondents Who Do Mobile Shopping on Mobile Devices
        • Table Preferable Mobile Devices for Mobile Shopping: Gender and Age Differences
    • Preferred Shopping Channels for Mobile Users
      • Shopping Channel Selection
      • Preferred Shopping Channels of Mobile Users
        • Table Preferred Shopping Channels for Mobile Shoppers: Gender and Age Differences
    • Preferred Shopping Time Slots for Mobile Users
      • Shopping Time Slots
      • Analysis of Respondents' Preferred Shopping Time Slots
        • Table Preferred Shopping Time Slots for Mobile Shopping: Gender and Age Differences
    • Preferred Purchases on Mobile Devices
      • Top 5 Preferred Purchases on Mobile Devices
      • Analysis of Respondents' Preferred Purchases on Mobile Devices
        • Table Top 3 Preferred Purchases on Mobile Devices: Gender and Age Differences
    • Average Monthly Disposable Incomes for Mobile Shopper
      • Average Monthly Disposable Income Distribution
      • Average Monthly Disposable Incomes for Mobile Shopping: Gender and Age Differences
        • Table Average Monthly Disposable Incomes for Mobile Shopping: Gender and Age Differences
  • CONCLUSION
    • Seven Major Findings about Mobile Shoppers
    • Future Mobile Commerce Bolstered by Mobile Users' Positive Stance towards Mobile Shopping
    • Users Who are Open But Yet to Have to Any Mobile Shopping Experience as Important Growth Driver
  • Appendix
    • Sample Structure

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