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Development of the Global Wrist Wearable Industry, 2017 and Beyond

Development of the Global Wrist Wearable Industry, 2017 and Beyond

In 2016, faced with a slowdown in the smartphone market, ICT companies have turned to the IoT (Internet of Things) in the hope of finding new sources of opportunity. Among wearable devices, wrist wearables, comprising of smartwatch and smart wristband, have unique selling points of freeing up the wearer's hands and providing continuous monitoring. These features, together with the increased investments of Apple and other large vendors, have made wrist wearables the mainstream of the wearable market, and have expanded the market size as a whole. This report covers the developments and trends of the global wrist wearable market; offers insights for Taiwanese vendors and other potential entrants to grasp the opportunities wrist wearables have to offer.


  • OVERVIEW OF THE GLOBAL WRIST WEARABLE MARKET
    • Smartwatch Has Become the Fastest Growing Wrist Wearable
    • The Takeoff of Smartwatch Has Increased the Market Value of Wrist Wearables
    • Smartwatch Becomes the Popular Seasonal Gift Choice
  • PLAYERS IN THE GLOBAL WRIST WEARABLE MARKET
    • As the New Players are Expanding Overall Market Size, Market Share of the Three Key Players Has Slightly Declined
      • The Three Key Players: High Sales Driven by Brand Value and Domestic Demand
      • Other Players: Prioritize Niche Market and Avoid Direct Competition with Key Players
    • The Game Changing as Watch and IT Companies Join the Wrist Wearable Market
      • Mobile Phone Companies: Wearable-Mobile Phone Bundles to Create Incentives and Synergies
      • Startups: Focus on One Product at a Time, and Gradually Expand Product Portfolios or Seek M&As and Investment Offers from Big-name Companies
      • Other ICT Companies: Differentiate Themselves with Core Competencies
      • Traditional Watch Companies: Venture into the Smartwatch Market to Maintain Brand Loyalty
      • Sports Companies: Emphasize Sports Fashion, and Collaborate with Leading ICT Companies for Software and Hardware Integration
  • PRODUCTS IN THE GLOBAL WRIST WEARABLE MARKET
    • Wrist Wearables are Focusing More on Diversified Applications in the Area of Fashion, Payment, And Communications
      • Smartwatches Priced at USD 600 or Higher are for Branding Purpose
      • Fashion Accessory, Mobile Payment, and Emergency Communications are the Main Themes for Wrist Wearables in 2016
  • MIC PERSPECTIVE
    • Smartwatch is Becoming the Growth Driver for Wrist Wearables
    • The Niche Markets for Wrist Wearables are Enjoying Significant Growth
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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