Toy Industry Assessment 05152015
Summary:
The Toy Industry Assessment provides an overview of the toy space worldwide and includes specific analyses as this relates to the leading U.S. toy retailers and U.S. toy manufacturers. It scrutinizes developments in the major product categories – Fashion Dolls, Action Figures, Electronic Learning, Hybrids [Skylanders etc] and Games and Puzzles including shelf space movements for the first four. It also provides sales projections for ToysRUs, Mattel, Hasbro, Leapfrog, Jakks Pacific and Disney
The data points provided in the Assessment are based on three source levels:
The first is the proprietary Klosters Retailer Panel which includes stores from the top ten toy retailers in the U.S. Feedback from the Klosters Retailer Panel is updated bi-weekly and includes sell-through numbers, shelf space metrics and inventory levels as well as observations from the side of shop floor personnel and store management as to consumer behavior and manufacturers’ problems or opportunities.
The second is feedback provided by national buyers at the leading retailers both in the U.S. and Europe – Amazon, Target, ToysRUs and Wal-Mart in the U.S. and Amazon, ASDA, Carrefour, ToysRUs and others in Europe.
The third are contract-producers who manufacture for the leading manufacturers including Mattel, Hasbro, Leapfrog and Jakks.
All tables relating to sales projections are based on these three source levels but do not include the impact of currency fluctuations.
The specific subjects covered are listed under the separate Page Index for this issue.
The Toy Industry Assessment is issued every quarter and complements the monthly Klosters Toy Newsletter.
The data in this report is based on metrics provided by the Klosters Retailer Panel plus feedback from national buyers at the leading toyretailers, both in the U.S. and Europe. It also includes, where appropriate, information provided by third-party manufacturers producing for leading toy companies
- 1 Toy Industry Assessment©
- 2 Klosters Trading Corporation
- 3 Distribution Restriction
- 4 Methodology
- 5 RETAIL
- 6 2015 Toys Sales Picture
- 7 U.S. Consumer Confidence
- 8 U.S. Toy Market Seasonality Chart
- 9 Traditional U.S. Toy Market Table
- 10 The influence of the Game and Hobby Channel
- 11 Game and Hobby Consumer Profile
- 12 The influence of the Hybrids
- 13 The Total U.S.Toy Market including Hybrids and Game and Hobby Sales
- 14 U.S. Toy Retailer Market Shares Chart
- 15 ToysRUs Status
- 16 ToysRUs Sales Projection U.S. and International
- 17 Dollar Stores
- 18 Wal-Mart Status
- 19 Target
- 20 WMT and TGT Toy Space History Chart
- 21 WMT and TGT Historical Toy Space Chart
- 22 Mass Retailer Same Store Sales 1/2007 to 1/2015
- 23 Amazon
- 24 U.S. Online Toy Sales Chart
- 25 Worldwide Toy Market Projection Chart
- 26 MOVIES
- 27 Action Figures and Movies
- 28 Action Figure Movies 2015 Table
- 29 Action Figure Movies 2016 Table
- 30 Fashion Doll Movies 2015 Table
- 31 Fashion Doll Movies 2016 Table
- 32 Preschool Movies 2015 Table
- 33 Preschool Movies 2016 Table
- 34 MATTEL
- 35 Mattel Overall Status
- 36 Fashion Dolls Status
- 37 Fashion Doll Developments Disney
- 38 Descendants – the Movie
- 39 Descendants – the Dolls Picture
- 40 Elena of Avalor
- 41 Fashion Doll Developments – MGA
- 42 Vi + Va Fashion Dolls
- 43 Fashion Doll Developments – Mattel
- 44 Divergent – the Movie
- 45 Barbie Divergent Picturer
- 46 Mattel’s New Princess
- 47 Barbie Princess Power – the Doll Picture
- 48 Mattel’s Female Action Figures
- 49 DC Super Hero Girls
- 51 Best Selling Dolls U.S. Retail Chart to 5/1/2015
- 52 Best Selling Fashion Dolls European Retail Chart to 5/1/2015
- 53 Fashion Dolls Market Shares in the U.S. Chart to 5/1/2015
- 54 Fashion Dolls Shelf Space Status Table 5/2/2015
- 55 Mattel Boy/Girls Other Products
- 56 BoomCo Shelf Space Table 5/2/2015
- 57 Mattel Action Figure Shelf Space Table 5/2/2015
- 58 Mattel Boy/Girl Sales Projection 2015 Table
- 59 Fisher Price Status
- 60 American Girl Status
- 61 Mattel Sales Projection 2015 Table
- 62 MEGA BLOKS
- 63 Mega Overall Status
- 64 Mega new Licenses
- 65 Lego Performance
- 66 Construction Toy Shelf Space Table 5/2/2015
- 67 Other Construction Toy Competitors
- 68 Mega Sales Projection 2015 Table
- 69 HASBRO
- 70 Hasbro Overall Status
- 71 Questions to First Quarter Result
- 72 Hasbro Boy Category Status
- 73 Best Selling Action Figures U.S. Retail Chart to 5/1/2015
- 74 Best Selling Action Figures European Retail Chart to 5/1/2015
- 75 Hasbro Action Figures Shelf Space Table 5/2/2015
- 76 Jurassic Park
- 77 Effect of the Hybrids on Action Figures and new Entries
- 78 Kre-O Status
- 79 Hasbro Boy Sales Projection 2015 Table
- 80 Hasbro Girl Category Status
- 81 New Little PetShop
- 82 Hasbro Preschool Status
- 83 Hasbro Games and Puzzles Status
- 84 Hasbro’s Trading Card Business
- 85 Game and Hobby Channel as part of the Games and Puzzles Category Chart
- 86 Hasbro’s Board Games Ranking Table 5/2/2015
- 87 Hasbro Sales Projection 2015 Table
- 88 LEAPFROG
- 89 Leapfrog Overall Status
- 90 Best Selling ELP U.S. Retail Chart to 5/1/2015
- 91 Best Selling ELP European Retail Chart ot 5/1/2015
- 92 New Leapfrog Products
- 93 ELP Shelfspace Total Range Table 5/2/2015
- 94 Leapfrog Category Shelf Space Table
- 95 Leapfrog and VTech Quarterly Category Sales U.S. and Europe 1/2015
- 96 Leapfrog Sales Projection 2015 Table 5/2/2015
- 97 JAKKS PACIFIC
- 98 Jakks Pacific Overall Status
- 99 Disguise
- 100 Jakks’ Movie Drivers Table
- 101 Jakks Sales Projection 2015 Table
- 102 DISNEY
- 103 Disney Overall Status
- 104 Disney Movies and Toys
- 105 Infinity
- 106 Infinity Star Wars
- 107 Amiibo
- 108 Hybrids – New Product Entries
- 109 Lego Dimensions
- 110 Hybrids Shelf Space Status Table 5/2/2015
- 111 Hybrid Sales First and Second Quarter 2015
- 112 Tsum Tsum Babies
- 113 Tsum Tsum at Targetr
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