Toy Industry Assessment

Toy Industry Assessment 05152015

Summary:

The Toy Industry Assessment provides an overview of the toy space worldwide and includes specific analyses as this relates to the leading U.S. toy retailers and U.S. toy manufacturers. It scrutinizes developments in the major product categories – Fashion Dolls, Action Figures, Electronic Learning, Hybrids [Skylanders etc] and Games and Puzzles including shelf space movements for the first four. It also provides sales projections for ToysRUs, Mattel, Hasbro, Leapfrog, Jakks Pacific and Disney

The data points provided in the Assessment are based on three source levels:

The first is the proprietary Klosters Retailer Panel which includes stores from the top ten toy retailers in the U.S. Feedback from the Klosters Retailer Panel is updated bi-weekly and includes sell-through numbers, shelf space metrics and inventory levels as well as observations from the side of shop floor personnel and store management as to consumer behavior and manufacturers’ problems or opportunities.

The second is feedback provided by national buyers at the leading retailers both in the U.S. and Europe – Amazon, Target, ToysRUs and Wal-Mart in the U.S. and Amazon, ASDA, Carrefour, ToysRUs and others in Europe.

The third are contract-producers who manufacture for the leading manufacturers including Mattel, Hasbro, Leapfrog and Jakks.
All tables relating to sales projections are based on these three source levels but do not include the impact of currency fluctuations.
The specific subjects covered are listed under the separate Page Index for this issue.

The Toy Industry Assessment is issued every quarter and complements the monthly Klosters Toy Newsletter.

The data in this report is based on metrics provided by the Klosters Retailer Panel plus feedback from national buyers at the leading toyretailers, both in the U.S. and Europe. It also includes, where appropriate, information provided by third-party manufacturers producing for leading toy companies