Toy Industry Assessment

Toy Industry Assessment 05152015


The Toy Industry Assessment provides an overview of the toy space worldwide and includes specific analyses as this relates to the leading U.S. toy retailers and U.S. toy manufacturers. It scrutinizes developments in the major product categories – Fashion Dolls, Action Figures, Electronic Learning, Hybrids [Skylanders etc] and Games and Puzzles including shelf space movements for the first four. It also provides sales projections for ToysRUs, Mattel, Hasbro, Leapfrog, Jakks Pacific and Disney

The data points provided in the Assessment are based on three source levels:

The first is the proprietary Klosters Retailer Panel which includes stores from the top ten toy retailers in the U.S. Feedback from the Klosters Retailer Panel is updated bi-weekly and includes sell-through numbers, shelf space metrics and inventory levels as well as observations from the side of shop floor personnel and store management as to consumer behavior and manufacturers’ problems or opportunities.

The second is feedback provided by national buyers at the leading retailers both in the U.S. and Europe – Amazon, Target, ToysRUs and Wal-Mart in the U.S. and Amazon, ASDA, Carrefour, ToysRUs and others in Europe.

The third are contract-producers who manufacture for the leading manufacturers including Mattel, Hasbro, Leapfrog and Jakks.
All tables relating to sales projections are based on these three source levels but do not include the impact of currency fluctuations.
The specific subjects covered are listed under the separate Page Index for this issue.

The Toy Industry Assessment is issued every quarter and complements the monthly Klosters Toy Newsletter.

The data in this report is based on metrics provided by the Klosters Retailer Panel plus feedback from national buyers at the leading toyretailers, both in the U.S. and Europe. It also includes, where appropriate, information provided by third-party manufacturers producing for leading toy companies

1 Toy Industry Assessment©
2 Klosters Trading Corporation
3 Distribution Restriction
4 Methodology
6 2015 Toys Sales Picture
7 U.S. Consumer Confidence
8 U.S. Toy Market Seasonality Chart
9 Traditional U.S. Toy Market Table
10 The influence of the Game and Hobby Channel
11 Game and Hobby Consumer Profile
12 The influence of the Hybrids
13 The Total U.S.Toy Market including Hybrids and Game and Hobby Sales
14 U.S. Toy Retailer Market Shares Chart
15 ToysRUs Status
16 ToysRUs Sales Projection U.S. and International
17 Dollar Stores
18 Wal-Mart Status
19 Target
20 WMT and TGT Toy Space History Chart
21 WMT and TGT Historical Toy Space Chart
22 Mass Retailer Same Store Sales 1/2007 to 1/2015
23 Amazon
24 U.S. Online Toy Sales Chart
25 Worldwide Toy Market Projection Chart
27 Action Figures and Movies
28 Action Figure Movies 2015 Table
29 Action Figure Movies 2016 Table
30 Fashion Doll Movies 2015 Table
31 Fashion Doll Movies 2016 Table
32 Preschool Movies 2015 Table
33 Preschool Movies 2016 Table
35 Mattel Overall Status
36 Fashion Dolls Status
37 Fashion Doll Developments Disney
38 Descendants – the Movie
39 Descendants – the Dolls Picture
40 Elena of Avalor
41 Fashion Doll Developments – MGA
42 Vi + Va Fashion Dolls
43 Fashion Doll Developments – Mattel
44 Divergent – the Movie
45 Barbie Divergent Picturer
46 Mattel’s New Princess
47 Barbie Princess Power – the Doll Picture
48 Mattel’s Female Action Figures
49 DC Super Hero Girls
51 Best Selling Dolls U.S. Retail Chart to 5/1/2015
52 Best Selling Fashion Dolls European Retail Chart to 5/1/2015
53 Fashion Dolls Market Shares in the U.S. Chart to 5/1/2015
54 Fashion Dolls Shelf Space Status Table 5/2/2015
55 Mattel Boy/Girls Other Products
56 BoomCo Shelf Space Table 5/2/2015
57 Mattel Action Figure Shelf Space Table 5/2/2015
58 Mattel Boy/Girl Sales Projection 2015 Table
59 Fisher Price Status
60 American Girl Status
61 Mattel Sales Projection 2015 Table
63 Mega Overall Status
64 Mega new Licenses
65 Lego Performance
66 Construction Toy Shelf Space Table 5/2/2015
67 Other Construction Toy Competitors
68 Mega Sales Projection 2015 Table
70 Hasbro Overall Status
71 Questions to First Quarter Result
72 Hasbro Boy Category Status
73 Best Selling Action Figures U.S. Retail Chart to 5/1/2015
74 Best Selling Action Figures European Retail Chart to 5/1/2015
75 Hasbro Action Figures Shelf Space Table 5/2/2015
76 Jurassic Park
77 Effect of the Hybrids on Action Figures and new Entries
78 Kre-O Status
79 Hasbro Boy Sales Projection 2015 Table
80 Hasbro Girl Category Status
81 New Little PetShop
82 Hasbro Preschool Status
83 Hasbro Games and Puzzles Status
84 Hasbro’s Trading Card Business
85 Game and Hobby Channel as part of the Games and Puzzles Category Chart
86 Hasbro’s Board Games Ranking Table 5/2/2015
87 Hasbro Sales Projection 2015 Table
89 Leapfrog Overall Status
90 Best Selling ELP U.S. Retail Chart to 5/1/2015
91 Best Selling ELP European Retail Chart ot 5/1/2015
92 New Leapfrog Products
93 ELP Shelfspace Total Range Table 5/2/2015
94 Leapfrog Category Shelf Space Table
95 Leapfrog and VTech Quarterly Category Sales U.S. and Europe 1/2015
96 Leapfrog Sales Projection 2015 Table 5/2/2015
98 Jakks Pacific Overall Status
99 Disguise
100 Jakks’ Movie Drivers Table
101 Jakks Sales Projection 2015 Table
103 Disney Overall Status
104 Disney Movies and Toys
105 Infinity
106 Infinity Star Wars
107 Amiibo
108 Hybrids – New Product Entries
109 Lego Dimensions
110 Hybrids Shelf Space Status Table 5/2/2015
111 Hybrid Sales First and Second Quarter 2015
112 Tsum Tsum Babies
113 Tsum Tsum at Targetr

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings