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Pet Market

Pet Market

This Key Note Market Report examines the UK pet market, analysing the political and social issues impacting the industry, the key trends driving the market, leading competitors in the UK, and the value and volume of sales over the last 5 years, as well as the future of the market up to 2019. The pet market has shown resilience in the face of the recent economic recession, and value sales increased by 1.6% in 2014 alone.

The pet market can be best approached by dividing it into pet food and pet accessories. Pet food includes all food items designed specifically for domestic animals, including dogs, cats, small animals, fish and birds, which contain certain ingredients and nutrients that the animals require. Meanwhile pet accessories are defined as all toys, bedding, restraints, grooming and other accessories. Demand for both pet food and pet accessories increased in recent years, as pet owners are investing higher amounts on quality products for their pets.
Humanising pets or ‘pet parenting’ has led to new product development (NPD) in both areas of the market. Premium, gourmet food and luxury treats have boosted sales, while efforts to treat pets as human family members have seen pet fashion clothing offerings expand considerably. Pampering services are now being offered by specialist retailers, as owners wish to treat their pets to the same luxuries that they themselves enjoy and purchase.

Meanwhile, pet obesity has become a rising concern among veterinary professionals and pet owners, creating a...


Introduction & Definition
REPORT COVERAGE
MARKET SECTORS
Pet Food
Pet Accessories
1. Executive Summary
2. What’s KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Pet Population
Table 2.1: Total Approximate UK Pet Population
(million and % of households), 2010/2011-2014/2015
Popularity of Different Types of Pets
Table 2.2: Top Ten Pets in the UK by Approximate Total Number
(million and % of households), 2015
Figure 2.1: Top Ten Pets in the UK by Approximate Total Number
(million and % of households), 2015
Increased Market Competition
Humanisation of Pets
Pet Pampering and Luxury Grooming
Pet Fashion
Premium Food
ECONOMIC TRENDS
Table 2.3: UK Economic Trends (000, £m, %, million and £), 2010-2014
MARKET POSITION
Table 2.4: Household Consumer Expenditure on Pets
and Related Products and Services as a Proportion of Total Expenditure on Other
Recreational Goods, Gardens and Pets at Current Prices (£m and %), 2010-2014
Figure 2.2: Household Consumer Expenditure on Pets
and Related Products and Services and Expenditure on Other Recreational Goods,
Gardens and Pets at Current Prices (£m and %), 2010-2014
HOW ROBUST IS THE MARKET?
3. Market Size, Segmentation & Forecasts
MARKET SIZE & SEGMENTATION
The Total Market
Table 3.1: Total UK Pet Market by Value at Current Prices (£m at rsp), 2010-2014
Figure 3.1: Total UK Pet Market by Value at Current Prices
(£m at rsp), 2010-2014
Market Sectors
Table 3.2: Total UK Pet Market by Sector by Value at Current Prices (£m at rsp),
2010-2014
Figure 3.2: Total UK Pet Market by Sector by Value at Current Prices (£m at rsp),
2010-2014
Pet Food
By Value
Table 3.3: UK Pet Food Sector by Value at Current Prices (£m at rsp), 2010-2014
By Volume
Table 3.4: UK Pet Food Sector by Volume (000 tonnes), 2010-2014
By Subsector by Value
Table 3.5: UK Pet Food Sector by Subsector by Value at Current Prices (£m at rsp),
2010-2014
By Subsector by Volume
Table 3.6: UK Pet Food Sector by Subsector by Volume (000 tonnes), 2010-2014
Pet Accessories
By Value
Table 3.7: UK Pet Accessories Sector by Value at Current Prices (£m at rsp),
2010-2014
By Subsector
Table 3.8: UK Pet Accessories Sector by Subsector by Value
at Current Prices (£m at rsp and %), 2014
FORECASTS
Future Trends
Pet Retailers Expand into Complete Pet Services
Ongoing Premiumisation and Humanisation
Personalisation of Products and Services
Future Economic Trends
Table 3.9: Economic Forecasts (000, % and million), 2015-2019
Forecast Total Market
Table 3.10: Forecast UK Pet Market by Sector by Value
at Current Prices (£m at rsp), 2015-2019
Figure 3.9: Forecast UK Pet Market by Sector by Value
at Current Prices (£m at rsp), 2015-2019
MARKET GROWTH
Figure 3.10: Total UK Pet Market by Value
at Current Prices (£m at rsp), 2010-2019
4. International Perspective
OVERVIEW
Table 4.1: European Pet Care Sales by Selected Leading Countries by Value
(€m and %), 3 Months Ending 29th June 2014
Table 4.2: European Pet Care Sales by Category by Value
(€m and %), Year Ending 29th June 2014
OVERSEAS TRADE
General Overview
Table 4.3: UK Trade Balance of Pet Food by Value (£000), 2010-2014
Exports
Table 4.4: UK Exports of Pet Food by Subsector by Value (£000), 2010-2014
By Region
Table 4.5: UK Exports of Pet Food to Selected Countries by Value (£000), 2014
Imports
Table 4.6: UK Imports of Pet Food by Subsector by Value (£000), 2010-2014
By Region
Table 4.7: UK Imports of Pet Food to Selected Countries by Value (£000), 2014
5. Competitor Analysis
MARKET LEADERS
Table 5.1: Selected Leading Pet Companies in the UK by Turnover and Pre-Tax Profit (£000), Latest Financial Year Available
Ancol Pet Products Ltd
Table 5.2: Financial Results for Ancol Pet Products Ltd (£000), Years Ending
31st December 2010-2014
Armitages Pet Products Ltd
Table 5.3: Financial Results for Armitages Pet Products
Ltd (£000), Years Ending 30th May 2010, 29th May 2011,
3rd June 2012, 2nd June 2013 and 1st June 2014
Butcher’s Pet Care Ltd
Table 5.4: Financial Results for Butcher’s Pet Care Ltd (£000), Years Ending
31st July 2010-2014
Crown Pet Foods Ltd
Table 5.5: Financial Results for Crown Pet Foods Ltd (£000), Years Ending
31st December 2010-2013 and 27th December 2014
Mars Petcare UK
Table 5.6: Financial Results for Mars Petcare UK (£000),
Years Ending 1st January 2011, 31st December 2011,
29th December 2012, 28th December 2013 and 27th December 2014
Nestlé Purina Petcare (UK) Ltd
Table 5.7: Financial Results for Nestlé Purina Petcare (UK) Ltd (£000), Years Ending
31st December 2010-2014
Pets At Home Ltd
Table 5.8: Financial Results for Pets At Home Ltd (£000), Years Ending
25th March 2010, 31st March 2011, 29th March 2012,
28th March 2013 and 27th March 2014
Spectrum Brands (UK) Ltd
Table 5.9: Financial Results for Spectrum Brands (UK) Ltd (£000), Years Ending
30th September 2010-2014
OTHER COMPANIES
Fetch
Pet Supermarket
NUMBER OF COMPANIES
By Turnover
Table 5.10: Number of UK VAT- and/or PAYE-Based Enterprises Engaged
in the Manufacture of Prepared Pet Foods by Turnover Sizeband
(£000, number and %), 2014
Table 5.11: Number of UK VAT- and/or PAYE-Based Enterprises Engaged
in the Retail Sale of Flowers, Plants, Seeds, Fertilisers, Pet Animals and Pet Food
in Specialised Stores by Turnover Sizeband (£000, number and %), 2014
By Employment
Table 5.12: Number of UK VAT- and/or PAYE-Based Enterprises Engaged
in the Manufacture of Prepared Pet Foods
by Employment Sizeband (number and %), 2014
Table 5.13: Number of UK VAT- and/or PAYE-Based Enterprises Engaged
in the Retail Sale of Flowers, Plants, Seeds, Fertilisers, Pet Animals and Pet Food
in Specialised Stores by Employment Sizeband (number and %), 2014
Regional Variation in the Marketplace
Table 5.14: Number of UK VAT- and/or PAYE-Based Enterprises Engaged
in the Manufacture of Prepared Pet Foods by Government Standard Region
(number and %), 2014
Table 5.15: Number of UK VAT- and/or PAYE-Based Enterprises Engaged
in the Retail Sale of Flowers, Plants, Seeds, Fertilisers, Pet Animals and Pet Food
in Specialised Stores by Government Standard Region (£000, number and %),
2014
MARKETING ACTIVITY
Table 5.16: Main Media Advertising Expenditure on Pet Products by Category (£000), Year Ending June 2015
KEY TRADE ASSOCIATIONS
EXHIBITIONS/TRADE SHOWS
6. Buying Behaviour
CONSUMER PENETRATION
Overview
Table 6.1: Summary of Ownership of Pets and Buying Behaviour in the Pet Market (% of all respondents and % of pet owners), October 2015
Number of Pets in Household
Table 6.2: Ownership of Pets by Number of Pets in a Household (% of all respondents), October 2015
Most Important Factors When Buying Pet Food
Table 6.3: Most Important Factors When Buying Pet Food (% of pet owners), October 2015
Purchasing of Pet Accessories
Table 6.4: Penetration of Pet Owners Who Purchased Pet Accessories in the Last
Year by Type of Accessories (% of pet owners), October 2015
Humanisation
Table 6.5: Penetration of Pet Owners Who Claim to Treat Their Pet Like a Human
Being (% of pet owners), October 2015
Concerns and Attitudes Towards Pet Health
Table 6.6: Concerns and Attitudes Towards Pet Health (% of pet owners), October 2015
Pet Fashion
Table 6.7: Attitudes Towards Pet Fashion Clothing (% of pet owners), October 2015
SHOPPING TRENDS
Where Owners Buy Pet Food
Table 6.8: Shopping for Pet Food in the Last 12 Months by Type of Retailer (% of respondents), Year Ending March 2015
Popularity of Types of Pet Food
Table 6.9: Type of Pet Food Used in the Last 12 Months (% of respondents), Year Ending March 2015
7. Strengths, Weaknesses, Opportunities & Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
8. PEST
POLITICAL
Debate on the Sale of Puppies and Kittens in Pet Shops
Pet Food Labelling
ECONOMIC
Polarisation of Spending in the Market
Company Acquisitions and Investments
SOCIAL
Health Concerns and Pet Obesity
Health and Diet Food Trends
TECHNOLOGICAL
Growth in Online Pet Retailers
9. Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research

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