Global Smart Toys Market (2021-2026) by Type, Interfacing Device, Technology, Distribution Channel, End-User, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Global Smart Toys Market (2021-2026) by Type, Interfacing Device, Technology, Distribution Channel, End-User, and Geography, IGR Competitive Analysis, Impact of Covid-19, Ansoff Analysis


The Global Smart Toys Market is estimated to be USD 10.23 Bn in 2021 and is expected to reach USD 20.43 Bn by 2026, growing at a CAGR of 14.84 %.

Market Dynamics

Smart toys are modern-day toys, which possess artificial intelligence, and consist of a microprocessor, volatile or non-volatile memory units, and input & output devices. These toys are often confused with educational toys, which do not possess artificial intelligence and are used specifically for learning. Factors such as increasing adoption of advanced and connected devices, rising percentage of working women population, increasing disposable income among parents, and advances in technology to develop innovative & interactive toys are some of the factors driving the growth of the market. Whereas the high cost of these toys and security & privacy concerns are acting as a restraint to it.
Increasing adoption of technologies like AI and IoT and the rising attraction of technology-led education provides opportunities for market growth. However, the increasing threat of cyber-attacks may act as a challenge to it.

Market Segmentation

The Global Smart Toys Market is segmented further based on Type, Interfacing Device, Technology, Distribution Channel, End-User, and Geography.

By Type, the market is classified into Educational Robots, Interactive Games, and Educational Games segments. Amongst all segments, the Interactive Games segment is expected to grow at the highest CAGR.

By Interfacing Device, the market is classified into Smartphone Connected, Tablet Connected, and Other segments. Amongst all, the Smartphone Connected segment is expected to contribute the highest growth.

By Technology, the market is classified into Wi-Fi, Bluetooth, and Other segments. Amongst all, the Wi-Fi segment is expected to contribute the highest growth.

By Distribution Channel, the market is classified into Online Stores, Retail Stores, and specialty/convenience stores segments. Amongst all, the Online Store's segment is expected to contribute the highest growth.

By End-User, the market is classified into Pre-Schoolers, School Going, and Toddlers segments. Amongst all, the Pre-Schoolers segment is expected to contribute the highest growth.

By Geography, Europe is projected to lead the market.

Recent Developments

1. LeapFrog® Enterprises, Inc., a leader in innovative educational toys for children, announced its new collection of learning toys – July 8, 2021
2. Early-learning toy company PlayShifu raises USD17 million in Series B – Apr 6, 2021
3. Award winning tech toys company, PLayShifu announces participation in national Toy fair 2021 – Feb 16, 2021

Company Profiles

Some of the companies covered in this report are Mattel, Inc., Dream International, The Lego Group, Hasbro Inc., Playmobil (Brandstätter Group), Jakks Pacific, Leapfrog Enterprises, Inc., KID II Inc., etc.

IGR Competitive Quadrant

The report includes the IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

The report offers a comprehensive evaluation of the Global Smart Toys Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
The report includes an in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
The report also contains the competitive analysis using IGR Positioning Quadrants, Infogence’s Proprietary competitive positioning tool.

Report Highlights:

A complete analysis of the market, including parent industry
Important market dynamics and trends
Market segmentation
Historical, current, and projected size of the market based on value and volume
Market shares and strategies of key players
Recommendations to companies for strengthening their foothold in the market

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 IGR Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size and Segmentation
3.3 Market Outlook
4 Market Influencers
4.1 Drivers
4.1.1 Increasing Adoption of Advanced and Connected Devices
4.1.2 Increasing Disposable Income Among Parents
4.1.3 Advances in Technology to Develop Innovative & Interactive Toys
4.2 Restraints
4.2.1 High Cost
4.2.2 Security & Privacy Concerns
4.3 Opportunities
4.3.1 Rising Attraction of Technology Led Education
4.3.2 Increasing Adoption of Technologies Like AI and IoT
4.4 Challenges
4.4.1 Increasing Threat of Cyber Attacks
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Smart Toys Market, By Type
6.1 Introduction
6.2 Educational Robots
6.3 Interactive Games
6.4 Educational Games
7 Global Smart Toys Market, By Interfacing Device
7.1 Introduction
7.2 Smartphone-Connected
7.3 Tablet-Connected
7.4 Other Interfacing Devices
8 Global Smart Toys Market, By Technology
8.1 Introduction
8.2 Wi-Fi
8.3 Bluetooth
8.4 Other Technologies (NFC and RFID)
9 Global Smart Toys Market, By Distribution Channel
9.1 Introduction
9.2 Online Stores
9.3 Retail Stores
9.4 Specialty Stores/ Convenience Stores
10 Global Smart Toys Market, By End-User
10.1 Introduction
10.2 Pre-Schoolers
10.3 School Going
10.4 Toddlers
11 Global Smart Toys Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 South America
11.3.1 Brazil
11.3.2 Argentina
11.3.3 Chile
11.3.4 Colombia
11.4 Europe
11.4.1 UK
11.4.2 France
11.4.3 Germany
11.4.4 Italy
11.4.5 Spain
11.4.6 Netherlands
11.4.7 Sweden
11.4.8 Russia
11.4.9 Rest of Europe
11.5 Asia-Pacific
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4 Indonesia
11.5.5 Malaysia
11.5.6 South Korea
11.5.7 Australia
11.5.8 Sri Lanka
11.5.9 Thailand
11.5.10 Rest of APAC
11.6 Middle-East and Africa
11.6.1 Qatar
11.6.2 Saudi Arabia
11.6.3 South Africa
11.6.4 United Arab Emirates
12 Competitive Landscape
12.1 IGR Competitive Quadrant
12.2 Market Share Analysis
12.3 Strategic Initiatives
12.3.1 M&A and Investments
12.3.2 Partnerships and Collaborations
12.3.3 Product Developments and Improvements
13 Company Profiles
13.1 Mattel, Inc.
13.2 Dream International
13.3 The Lego Group
13.4 Hasbro Inc.
13.5 Playmobil (Brandstätter Group)
13.6 Jakks Pacific Inc.
13.7 LeapFrog Enterprises, Inc.
13.8 Kids II, Inc.
13.9 Sega Toys Co. Ltd.
13.10 Knex Industries Inc.
13.11 Pillar Learning
13.12 Konami Corporation
13.13 Seebo Interactive Ltd.
13.14 Playshifu
13.15 Primo Toys
13.16 Tosy Robotics Jsc
13.17 Pixel Toys
13.18 Neurala Inc.
14 Appendix
14.1 Questionnaire

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