Do-it-Yourself (DIY) Home Improvement Retailing Market in Europe 2021-2025

DIY Home Improvement Market in Europe 2021-2025

Technavio has been monitoring the DIY home improvement market in Europe and it is poised to grow by $ 26.42 billion during 2021-2025, progressing at a CAGR of almost 3% during the forecast period. Our report on the DIY home improvement market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rising interest in DIY home improvement projects and the convenience offered by online stores. In addition, the rising interest in DIY home improvement projects is anticipated to boost the growth of the market as well.

The DIY home improvement market in Europe analysis includes the product and distribution channel segments and geographic landscape.

Technavio's DIY home improvement market in Europe is segmented as below:

By Product

  • Lumber and landscape management
  • Decor and indoor garden
  • Kitchen
  • Painting and wallpaper
  • Others
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • Germany
  • France
  • UK
  • Italy
  • Rest of Europe
This study identifies smart home technology as one of the prime reasons driving the DIY home improvement market growth in Europe during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the DIY home improvement market in Europe covers the following areas:
  • DIY home improvement market sizing in Europe
  • DIY home improvement market forecast in Europe
  • DIY home improvement market industry analysis in Europe
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading DIY home improvement market vendors in Europe that include BAUHAUS AG, BAUVISTA GmbH & Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG, Groupe Adeo, HORNBACH Baumarkt AG Group, Intergamma BV, ITM Entreprises (Les Mousquetaires SAS), Kesko Corp., Kingfisher Plc, and OBI Group Holding SE & Co. KGaA. Also, the DIY home improvement market analysis report in Europe includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Parent market
        • Table Parent market
        • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Building products
      • Inputs
      • Inbound logistics
      • Production operations
      • Outbound logistics
      • Marketing and sales
      • Service
      • Support activities
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
      • Table Europe - Market size and forecast 2020 - 2025 ($ billion)
      • Table Europe market: Year-over-year growth 2020 - 2025 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2020 & 2025
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2020
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2020-2025 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Lumber and landscape management - Market size and forecast 2020-2025
      • Table Lumber and landscape management - Market size and forecast 2020-2025 ($ billion)
      • Doors, windows, fencing, and walkways
      • Brickwork
      • Landscape maintenance
        • Table Lumber and landscape management - Year-over-year growth 2020-2025 (%)
    • Decor and indoor garden - Market size and forecast 2020-2025
      • Table Decor and indoor garden - Market size and forecast 2020-2025 ($ billion)
      • Table Decor and indoor garden - Year-over-year growth 2020-2025 (%)
    • Kitchen - Market size and forecast 2020-2025
      • Table Kitchen - Market size and forecast 2020-2025 ($ billion)
      • Table Kitchen - Year-over-year growth 2020-2025 (%)
    • Painting and wallpaper - Market size and forecast 2020- 2025
      • Table Painting and wallpaper - Market size and forecast 2020-2025 ($ billion)
      • Table Painting and wallpaper - Year-over-year growth 2020-2025 (%)
    • Others - Market size and forecast 2020-2025
      • Table Others - Market size and forecast 2020-2025 ($ billion)
      • Tools and Hardware
      • Building materials
      • Lighting
      • Plumbing materials and equipment
      • Flooring, repair, and replacement
      • Electrical work
        • Table Others - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2020-2025 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
      • Table Offline - Market size and forecast 2020-2025 ($ billion)
      • Table Offline - Year-over-year growth 2020-2025 (%)
    • Online - Market size and forecast 2020-2025
      • Table Online - Market size and forecast 2020-2025 ($ billion)
      • Table Online - Year-over-year growth 2020-2025 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2020-2025 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Germany - Market size and forecast 2020-2025
      • Table Germany - Market size and forecast 2020-2025 ($ billion)
      • Table Germany - Year-over-year growth 2020-2025 (%)
    • France - Market size and forecast 2020-2025
      • Table France - Market size and forecast 2020-2025 ($ billion)
      • Table France - Year-over-year growth 2020-2025 (%)
    • UK - Market size and forecast 2020-2025
      • Table UK - Market size and forecast 2020-2025 ($ billion)
      • Table UK - Year-over-year growth 2020-2025 (%)
    • Italy - Market size and forecast 2020-2025
      • Table Italy - Market size and forecast 2020-2025 ($ billion)
      • Table Italy - Year-over-year growth 2020-2025 (%)
    • Rest of Europe - Market size and forecast 2020-2025
      • Table Rest of Europe - Market size and forecast 2020-2025 ($ billion)
      • Table Rest of Europe - Year-over-year growth 2020-2025 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rising interest in DIY home improvement projects
      • Convenience offered by online stores
      • Smart home technology
      • Growth of residential real estate industry
    • Market challenges
      • Increasing threat from DIFM market
      • Complexities in using DIY home improvement tools
      • Intense rivalry among market competitors
        • Table Impact of drivers and challenges
    • Market trends
      • Technological advances in DIY home improvement projects tools
      • Advent of cordless DIY power tools
      • Growing popularity and adoption of RTA furniture in Europe
  • Vendor Landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BAUHAUS AG
      • Table BAUHAUS AG - Overview
      • Table BAUHAUS AG - Product and service
      • Table BAUHAUS AG - Key news
      • Table BAUHAUS AG - Key offerings
    • BAUVISTA GmbH & Co. KG
      • Table BAUVISTA GmbH & Co. KG - Overview
      • Table BAUVISTA GmbH & Co. KG - Product and service
      • Table BAUVISTA GmbH & Co. KG - Key offerings
    • EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG
      • Table EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Overview
      • Table EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Product and service
      • Table EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Key offerings
    • Groupe Adeo
      • Table Groupe Adeo - Overview
      • Table Groupe Adeo - Product and service
      • Table Groupe Adeo - Key offerings
    • HORNBACH Baumarkt AG Group
      • Table HORNBACH Baumarkt AG Group - Overview
      • Table HORNBACH Baumarkt AG Group - Business segments
      • Table HORNBACH Baumarkt AG Group - Key news
      • Table HORNBACH Baumarkt AG Group - Key offerings
      • Table HORNBACH Baumarkt AG Group - Segment focus
    • Intergamma BV
      • Table Intergamma BV - Overview
      • Table Intergamma BV - Product and service
      • Table Intergamma BV - Key news
      • Table Intergamma BV - Key offerings
    • ITM Entreprises (Les Mousquetaires SAS)
      • Table ITM Entreprises (Les Mousquetaires SAS) - Overview
      • Table ITM Entreprises (Les Mousquetaires SAS) - Business segments
      • Table ITM Entreprises (Les Mousquetaires SAS) - Key offerings
    • Kesko Corp.
      • Table Kesko Corp. - Overview
      • Table Kesko Corp. - Business segments
      • Table Kesko Corp. - Key offerings
      • Table Kesko Corp. - Segment focus
    • Kingfisher Plc
      • Table Kingfisher Plc - Overview
      • Table Kingfisher Plc - Business segments
      • Table Kingfisher Plc - Key news
      • Table Kingfisher Plc - Key offerings
    • OBI Group Holding SE & Co. KGaA
      • Table OBI Group Holding SE & Co. KGaA - Overview
      • Table OBI Group Holding SE & Co. KGaA - Product and service
      • Table OBI Group Holding SE & Co. KGaA - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings