Do-it-Yourself (DIY) Home Improvement Retailing Market in Europe 2020-2024

DIY home improvement market in Europe 2020-2024

Technavio has been monitoring the DIY home improvement market in Europe and it is poised to grow by $ 25.41 bn during 2020-2024 progressing at a CAGR of 3% during the forecast period. Our reports on DIY home improvement market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current Europe market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rising interest in DIY home improvement projects, and growth of residential real estate industry. In addition, rising interest in DIY home improvement projects is anticipated to boost the growth of the market as well.

Technavio's DIY home improvement market in Europe is segmented as below:

By Product

  • Lumber and landscape management
  • Decor and indoor garden
  • Kitchen
  • Painting and wallpaper
  • Others
By Geographic Landscapes
  • Germany
  • France
  • UK
  • Italy
  • Rest of Europe
This study identifies the convenience offered by online stores as one of the prime reasons driving the DIY home improvement market in Europe growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our DIY home improvement market in Europe covers the following areas:
  • DIY home improvement market in Europe sizing
  • DIY home improvement market in Europe forecast
  • DIY home improvement market in Europe industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading DIY home improvement market in Europe vendors that include BAUHAUS AG, BAUVISTA GmbH & Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG, Groupe Adeo, HORNBACH Baumarkt AG Group, Intergamma BV, Kesko Corp., Kingfisher Plc, OBI Group Holding SE & Co. KGaA, and Travis Perkins Plc. Also, the DIY home improvement market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Building products
      • Inputs
      • Inbound logistics
      • Production operations
      • Outbound logistics
      • Marketing and sales
      • Service
      • Support activities
      • Innovations
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 – 2024
      • Europe - Market size and forecast 2019 - 2024 ($ billion)
        • Table Europe - Market size and forecast 2019 - 2024 ($ billion)
        • Table Europe - Market size and forecast 2019 - 2024 ($ billion) exclusive of COVID- 19 impact
        • Table Europe market: Year-over-year growth 2019 - 2024 (%)
      • Impact of COVID-19
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Lumber and landscape management – Market size and forecast 2019-2024
      • Table Lumber and landscape management - Market size and forecast 2019-2024 ($ billion)
      • Table Lumber and landscape management - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Lumber and landscape management - Year-over-year growth 2019-2024 (%)
    • Decor and indoor garden - Market size and forecast 2019-2024
      • Table Decor and indoor garden - Market size and forecast 2019-2024 ($ billion)
      • Table Decor and indoor garden - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Decor and indoor garden - Year-over-year growth 2019-2024 (%)
    • Kitchen - Market size and forecast 2019-2024
      • Table Kitchen - Market size and forecast 2019-2024 ($ billion)
      • Table Kitchen - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Kitchen - Year-over-year growth 2019-2024 (%)
    • Painting and wallpaper - Market size and forecast 2019-2024
      • Table Painting and wallpaper - Market size and forecast 2019-2024 ($ billion)
      • Table Painting and wallpaper - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Painting and wallpaper - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ billion)
      • Table Others - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ billion)
      • Table Offline - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Offline - Year-over-year growth 2019-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ billion)
      • Table Online - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Online - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Germany - Market size and forecast 2019-2024
      • Table Germany - Market size and forecast 2019-2024 ($ billion)
      • Table Germany - Market size and forecast 2019-2024 ($ billion) exclusive of COVID- 19 impact
      • Table Germany - Year-over-year growth 2019-2024 (%)
    • France - Market size and forecast 2019-2024
      • Table France - Market size and forecast 2019-2024 ($ billion)
      • Table France - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table France - Year-over-year growth 2019-2024 (%)
    • UK - Market size and forecast 2019-2024
      • Table UK - Market size and forecast 2019-2024 ($ billion)
      • Table UK - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table UK - Year-over-year growth 2019-2024 (%)
    • Italy - Market size and forecast 2019-2024
      • Table Italy - Market size and forecast 2019-2024 ($ billion)
      • Table Italy - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Italy - Year-over-year growth 2019-2024 (%)
    • Rest of Europe - Market size and forecast 2019- 2024
      • Table Rest of Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Rest of Europe - Market size and forecast 2019-2024 ($ billion) exclusive of COVID-19 impact
      • Table Rest of Europe - Year-over-year growth 2019-2024 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rising interest in DIY home improvement projects
      • Convenience offered by online stores
      • Smart home technology
      • Growth of residential real estate industry
      • Other prominent drivers
    • Market challenges
      • Increasing threat from DIFM market
      • Complexities in using DIY home improvement tools
      • Intense rivalry among market competitors
        • Table Impact of drivers and challenges
    • Market trends
      • Technological advances in DIY home improvement projects tools
      • Advent of cordless DIY power tools
      • Growing popularity and adoption of RTA furniture in Europe
  • Vendor Landscape
    • Overview
      • Competitive scenario
        • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • BAUHAUS AG
      • Table BAUHAUS AG - Overview
      • Table BAUHAUS AG - Product and service
      • Table BAUHAUS AG - Key news
      • Table BAUHAUS AG - Key offerings
    • BAUVISTA GmbH & Co. KG
      • Table BAUVISTA GmbH & Co. KG - Overview
      • Table BAUVISTA GmbH & Co. KG - Product and service
      • Table BAUVISTA GmbH & Co. KG - Key news
      • Table BAUVISTA GmbH & Co. KG - Key offerings
    • EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG
      • Table EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Overview
      • Table EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Product and service
      • Table EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG - Key offerings
    • Groupe Adeo
      • Table Groupe Adeo - Overview
      • Table Groupe Adeo - Product and service
      • Table Groupe Adeo - Key news
      • Table Groupe Adeo - Key offerings
    • HORNBACH Baumarkt AG Group
      • Table HORNBACH Baumarkt AG Group - Overview
      • Table HORNBACH Baumarkt AG Group - Business segments
      • Table HORNBACH Baumarkt AG Group - Key news
      • Table HORNBACH Baumarkt AG Group - Key offerings
      • Table HORNBACH Baumarkt AG Group - Segment focus
    • Intergamma BV
      • Table Intergamma BV - Overview
      • Table Intergamma BV - Product and service
      • Table Intergamma BV - Key news
      • Table Intergamma BV - Key offerings
    • Kesko Corp.
      • Table Kesko Corp. - Overview
      • Table Kesko Corp. - Business segments
      • Table Kesko Corp. - Key offerings
      • Table Kesko Corp. - Segment focus
    • Kingfisher Plc
      • Table Kingfisher Plc - Overview
      • Table Kingfisher Plc - Business segments
      • Table Kingfisher Plc - Key news
      • Table Kingfisher Plc - Key offerings
    • OBI Group Holding SE & Co. KGaA
      • Table OBI Group Holding SE & Co. KGaA - Overview
      • Table OBI Group Holding SE & Co. KGaA - Product and service
      • Table OBI Group Holding SE & Co. KGaA - Key offerings
    • Travis Perkins Plc
      • Table Travis Perkins Plc - Overview
      • Table Travis Perkins Plc - Business segments
      • Table Travis Perkins Plc - Key news
      • Table Travis Perkins Plc - Key offerings
      • Table Travis Perkins Plc - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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