Watch Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Watch Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Global Watch Market: About this market

Technavio’s watch market analysis considers sales from both quartz and mechanical watches. Our study also finds the sales of the watch in APAC, Europe, MEA, North America, and South America. In 2019, the quartz watches segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as less maintenance, high durability, and low manufacturing cost will play a significant role in the quartz watches segment to maintain its market position. Also, our global watch market report looks at factors such as rising demand for premium watches, celebrity endorsement, and the growing number of fashion-conscious consumers. However, the presence of counterfeit products, long product life cycles, and limited product awareness in developing regions may hamper the growth of the watch industry over the forecast period.

Global Watch Market: Overview

Growing number of fashion-conscious consumers

Rising urbanization and the evolving fashion-consciousness among the people, particularly, men are supporting the growth of the apparel, accessories, and luxury goods industry. In addition to women, men have also started participating actively in personal styling and dressing as they are becoming increasingly beauty- and image-conscious. Moreover, watches are increasingly being perceived as a fashion accessory instead of just a timekeeping device. Thus, the growing number of fashion-conscious consumers coupled with the rising spending power of the people from the middle-income group will lead to the expansion of the global watch market at a CAGR of almost 7% during the forecast period.

Increase in the introduction of smart connected watches

The demand for smartwatches has been increasing in recent years. Factors including the increasing adoption of smart products and accessories among people, rising participation of people in sports, growing concerns about fitness from an early age, and the surging engagement of people in fitness and sports activities are expected to drive the smart connected watches market growth. Smartwatches allow users to track their day-to-day activities while controlling their smartphones by enabling access to camera and music player, read messages and emails, and attend or decline calls. Furthermore, vendors operating in the global watch market are introducing smartwatches equipped with an activity tracker, app alerts, multiple time zones, and calendar alerts. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global watch market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global watch market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading watch manufacturers, that include Casio Computer Co. Ltd., Citizen Watch Co. Ltd., Compagnie Financière Richemont SA, Fossil Group Inc., LVMH Moët Hennessy - Louis Vuitton, Movado Group Inc., Ralph Lauren Corp., Rolex SA, Seiko Holdings Corp., and The Swatch Group Ltd.

Also, the watch market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global apparel, accessories, and luxury goods market
      • Table Segments of global apparel, accessories, and luxury goods market
    • Value chain analysis
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Vendors: Key offerings
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market outlook
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ billions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by product
    • Table Product - Market share 2019-2024 (%)
    • Comparison by product
      • Table Comparison by product
    • Quartz - Market size and forecast 2019-2024
      • Table Quartz - Market size and forecast 2019-2024 ($ billions)
      • Table Quartz - Year-over-year growth 2020-2024 (%)
    • Mechanical - Market size and forecast 2019-2024
      • Table Mechanical - Market size and forecast 2019-2024 ($ billions)
      • Table Mechanical - Year-over-year growth 2020-2024 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ billions)
      • Table Offline - Year-over-year growth 2020-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ billions)
      • Table Online - Year-over-year growth 2020-2024 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ billions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ billions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Enhanced vendor engagement through social media and other entertainment channels
    • Increase in introduction of smart connected watches
    • Increase in demand for customized watches
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Casio Computer Co. Ltd.
      • Table Casio Computer Co. Ltd. - Vendor overview
      • Table Casio Computer Co. Ltd. - Business segments
      • Table Casio Computer Co. Ltd. - Organizational developments
      • Table Casio Computer Co. Ltd. - Geographic focus
      • Table Casio Computer Co. Ltd. - Segment focus
      • Table Casio Computer Co. Ltd. - Key offerings
    • Citizen Watch Co. Ltd.
      • Table Citizen Watch Co. Ltd. - Vendor overview
      • Table Citizen Watch Co. Ltd. - Business segments
      • Table Citizen Watch Co. Ltd. - Organizational developments
      • Table Citizen Watch Co. Ltd. - Geographic focus
      • Table Citizen Watch Co. Ltd. - Segment focus
      • Table Citizen Watch Co. Ltd. - Key offerings
    • Compagnie Financière Richemont SA
      • Table Compagnie Financière Richemont SA - Vendor overview
      • Table Compagnie Financière Richemont SA - Business segments
      • Table Compagnie Financière Richemont SA - Organizational developments
      • Table Compagnie Financière Richemont SA - Geographic focus
      • Table Compagnie Financière Richemont SA - Segment focus
      • Table Compagnie Financière Richemont SA - Key offerings
    • Fossil Group Inc.
      • Table Fossil Group Inc. - Vendor overview
      • Table Fossil Group Inc. - Product segments
      • Table Fossil Group Inc. - Organizational developments
      • Table Fossil Group Inc. - Geographic focus
      • Table Fossil Group Inc. - Segment focus
      • Table Fossil Group Inc. - Key offerings
    • LVMH Moët Hennessy - Louis Vuitton
      • Table LVMH Moët Hennessy - Louis Vuitton - Vendor overview
      • Table LVMH Moët Hennessy - Louis Vuitton - Business segments
      • Table LVMH Moët Hennessy - Louis Vuitton - Organizational developments
      • Table LVMH Moët Hennessy - Louis Vuitton - Geographic focus
      • Table LVMH Moët Hennessy - Louis Vuitton - Segment focus
      • Table LVMH Moët Hennessy - Louis Vuitton - Key offerings
    • Movado Group Inc.
      • Table Movado Group Inc. - Vendor overview
      • Table Movado Group Inc. - Business segments
      • Table Movado Group Inc. - Organizational developments
      • Table Movado Group Inc. - Geographic focus
      • Table Movado Group Inc. - Segment focus
      • Table Movado Group Inc. - Key offerings
    • Ralph Lauren Corp.
      • Table Ralph Lauren Corp. - Vendor overview
      • Table Ralph Lauren Corp. - Business segments
      • Table Ralph Lauren Corp. - Organizational developments
      • Table Ralph Lauren Corp. - Geographic focus
      • Table Ralph Lauren Corp. - Segment focus
      • Table Ralph Lauren Corp. - Key offerings
    • Rolex SA
      • Table Rolex SA - Vendor overview
      • Table Rolex SA - Product segments
      • Table Rolex SA - Key offerings
    • Seiko Holdings Corp.
      • Table Seiko Holdings Corp. - Vendor overview
      • Table Seiko Holdings Corp. - Business segments
      • Table Seiko Holdings Corp. - Organizational developments
      • Table Seiko Holdings Corp. - Geographic focus
      • Table Seiko Holdings Corp. - Segment focus
      • Table Seiko Holdings Corp. - Key offerings
    • The Swatch Group Ltd.
      • Table The Swatch Group Ltd. - Vendor overview
      • Table The Swatch Group Ltd. - Business segments
      • Table The Swatch Group Ltd. - Organizational developments
      • Table The Swatch Group Ltd. - Geographic focus
      • Table The Swatch Group Ltd. - Segment focus
      • Table The Swatch Group Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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