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Smartwatch Market by Type, OS, and Geography - Forecast and Analysis 2019-2023

Smartwatch Market by Type, OS, and Geography - Forecast and Analysis 2019-2023

Global Smartwatch Market: About this market

Technavio’s smartwatch market analysis considers sales from standalone and integrated type. Our analysis also considers the sales of the smartwatch in APAC, Europe, North America, South America, and MEA. In 2018, the integrated segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the growing demand for integrated smartwatches due to the penetration of low-cost smartwatches in emerging economies will play a significant role in the integrated segment to maintain its market position. Also, our global smartwatch market report looks at factors such as technological advances in the semiconductor industry, growing investments in telecommunication network infrastructure, and proliferation of low-cost smartwatches. However, the increasing data security and privacy concerns, product design challenges, and high cost of smartwatches may hamper the growth of the smartwatch industry over the forecast period.

Global Smartwatch Market: Overview

Proliferation of low-cost smartwatches

The penetration of economical smartwatches in emerging economies such as Brazil, India, and China has increased with the emergence of low-cost smartwatches. Many smartwatch manufacturers are creating awareness about the benefits of using these devices to attract more customers. Also, many companies are entering the market and offering premium products at minimal cost and competitive prices. The increasing purchase volume of these devices will lead to the expansion of the global smartwatch market. The market will post a CAGR of 16% during the forecast period.

Growing preference for smartphones for contactless payments

NFC technology is gaining traction as it enables contactless payments through a POS terminal. This wireless technology is being integrated into smartwatches to enable contactless payments by a direct tap. Vendors are also launching their payment applications to facilitate consumers with payment modes. The integration of NFC technology has enhanced the functionality of smartwatches, leading to the incorporation of features that enable contactless payments, tag reading, and data transfer capabilities. This enhanced functionality of smartwatches is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global smartwatch market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, the global smartwatch market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartwatch manufacturers, that include Apple Inc., Fitbit Inc., Fossil Group Inc., Garmin Ltd., Huami Corp., Huawei Investment & Holding Co. Ltd., Lenovo Group Ltd., LG Electronics Inc., Mobvoi Information Technology Company Ltd., and Samsung Electronics Co. Ltd.

Also, the smartwatch market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global electronics market
      • Table Segments of global electronics market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by type
    • Table Type - Market share 2018-2023 (%)
    • Comparison by type
      • Table Comparison by type
    • Integrated - Market size and forecast 2018-2023
      • Table Integrated - Market size and forecast 2018-2023 ($ millions)
      • Table Integrated - Year-over-year growth 2019-2023 (%)
    • Standalone - Market size and forecast 2018-2023
      • Table Standalone - Market size and forecast 2018-2023 ($ millions)
      • Table Standalone - Year-over-year growth 2019-2023 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by OS
    • Table OS - Market share 2018-2023 (%)
    • Comparison by OS
      • Table Comparison by OS
    • watchOS - Market size and forecast 2018-2023
      • Table watchOS - Market size and forecast 2018-2023 ($ millions)
      • Table watchOS - Year-over-year growth 2019-2023 (%)
    • Tizen - Market size and forecast 2018-2023
      • Table Tizen - Market size and forecast 2018-2023 ($ millions)
      • Table Tizen - Year-over-year growth 2019-2023 (%)
    • Wear OS - Market size and forecast 2018-2023
      • Table Wear OS - Market size and forecast 2018-2023 ($ millions)
      • Table Wear OS - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by OS
      • Table Market opportunity by OS
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision Framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing number of patent filings by smartwatch manufacturers
    • Growing preference for smartwatches for contactless payments
    • Rising number of partnerships and strategic alliances
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Apple Inc.
      • Table Apple Inc. - Vendor overview
      • Table Apple Inc. - Product segments
      • Table Apple Inc. - Organizational developments
      • Table Apple Inc. - Geographic focus
      • Table Apple Inc. - Segment focus
      • Table Apple Inc. - Key offerings
    • Fitbit Inc.
      • Table Fitbit Inc. - Vendor overview
      • Table Fitbit Inc. - Product segments
      • Table Fitbit Inc. - Organizational developments
      • Table Fitbit Inc. - Geographic focus
      • Table Fitbit Inc. - Key offerings
    • Fossil Group Inc.
      • Table Fossil Group Inc. - Vendor overview
      • Table Fossil Group Inc. - Product segments
      • Table Fossil Group Inc. - Organizational developments
      • Table Fossil Group Inc. - Geographic focus
      • Table Fossil Group Inc. - Key offerings
    • Garmin Ltd.
      • Table Garmin Ltd. - Vendor overview
      • Table Garmin Ltd. - Business segments
      • Table Garmin Ltd. - Organizational developments
      • Table Garmin Ltd. - Geographic focus
      • Table Garmin Ltd. - Segment focus
      • Table Garmin Ltd. - Key offerings
    • Huami Corp.
      • Table Huami Corp. - Vendor overview
      • Table Huami Corp. - Business segments
      • Table Huami Corp. - Organizational developments
      • Table Huami Corp. - Segment focus
      • Table Huami Corp. - Key offerings
    • Huawei Investment & Holding Co. Ltd.
      • Table Huawei Investment & Holding Co. Ltd. - Vendor overview
      • Table Huawei Investment & Holding Co. Ltd. - Business segments
      • Table Huawei Investment & Holding Co. Ltd. - Organizational developments
      • Table Huawei Investment & Holding Co. Ltd. - Geographic focus
      • Table Huawei Investment & Holding Co. Ltd. - Segment focus
      • Table Huawei Investment & Holding Co. Ltd. - Key offerings
    • Lenovo Group Ltd.
      • Table Lenovo Group Ltd. - Vendor overview
      • Table Lenovo Group Ltd. - Business segments
      • Table Lenovo Group Ltd. - Organizational developments
      • Table Lenovo Group Ltd. - Geographic focus
      • Table Lenovo Group Ltd. - Segment focus
      • Table Lenovo Group Ltd. - Key offerings
    • LG Electronics Inc.
      • Table LG Electronics Inc. - Vendor overview
      • Table LG Electronics Inc. - Business segments
      • Table LG Electronics Inc. - Organizational developments
      • Table LG Electronics Inc. - Geographic focus
      • Table LG Electronics Inc. - Segment focus
      • Table LG Electronics Inc. - Key offerings
    • Mobvoi Information Technology Company Ltd.
      • Table Mobvoi Information Technology Company Ltd. - Vendor overview
      • Table Mobvoi Information Technology Company Ltd. - Product segments
      • Table Mobvoi Information Technology Company Ltd. - Organizational developments
      • Table Mobvoi Information Technology Company Ltd. - Key offerings
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Vendor overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Organizational developments
      • Table Samsung Electronics Co. Ltd. - Geographic focus
      • Table Samsung Electronics Co. Ltd. - Segment focus
      • Table Samsung Electronics Co. Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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