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Makeup Tools Market by Product and Geography - Global Forecast and Analysis 2019-2023

Makeup Tools Market by Product and Geography - Global Forecast and Analysis 2019-2023

Global Makeup Tools Market: About this market

Technavio’s makeup tools market analysis considers sales from both makeup brushes and other tools and disposable makeup tools. Our analysis also considers the sales of makeup tools in APAC, Europe, North America, South America, and MEA. In 2018, the make-up brushes and other tools segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the growing trend of online beauty and make-up tutorials will play a significant role in the make-up brushes and other tools segment to maintain its market position. Also, our global makeup tools market report looks at factors such as premiumization of makeup tools, wide availability of makeup tool kits in various distribution channels, and social media celebrity endorsement. However, uncertainties in the growing importance of makeup application using hands, availability of counterfeit products, and side effects of makeup adversely affecting the adoption of makeup products may hamper the growth of the makeup tools industry over the forecast period.

Global Makeup Tools Market: Overview

Premiumization of makeup tools

Customers and professional makeup artist prefer premium makeup tools that last long and facilitate easy application. Therefore, consumers opt for makeup tools with premium qualities and multiple functionalities, regardless of the price. This will lead to the expansion of the global makeup tools market at a CAGR of over 10% during the forecast period.

The emergence of Beauty and Makeup Tutorials

Beauty and makeup tutorials, which are emerging at a rapid pace on the internet, are driving the adoption of makeup products and accessories such as makeup tools. The increased penetration of smartphones and the internet has encouraged consumers to view makeup tutorials and learn basic tricks and tips to specific makeup. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global makeup tools market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global makeup tool is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading makeup tools manufacturers, that include e.l.f. Beauty Inc., Estée Lauder Co. Inc., L’Oréal SA, LVMH Moët Hennessy - Louis Vuitton, Shiseido Co. Ltd.

Also, the makeup tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beauty and personal care (BPC) products market
      • Table Segments of global beauty and personal care (BPC) products market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Makeup brushes and other tools - Market size and forecast 2018-2023
      • Table Makeup brushes and other tools - Market size and forecast 2018-2023 ($ millions)
      • Table Makeup brushes and other tools - Year-over-year growth 2019-2023 (%)
    • Disposable makeup tools - Market size and forecast 2018- 2023
      • Table Disposable makeup tools - Market size and forecast 2018-2023 ($ millions)
      • Table Disposable makeup tools - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing adoption of home makeup services
    • Growing preference for online shopping
    • Emergence of beauty and makeup tutorials
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • e.l.f. Beauty Inc.
      • Table e.l.f. Beauty Inc. - Vendor overview
      • Table e.l.f. Beauty Inc. - Business segments
      • Table e.l.f. Beauty Inc. - Organizational developments
      • Table e.l.f. Beauty Inc. - Geographic focus
      • Table e.l.f. Beauty Inc. - Key offerings
    • Estée Lauder Co. Inc.
      • Table Estée Lauder Co. Inc. - Vendor overview
      • Table Estée Lauder Co. Inc. - Product segments
      • Table Estée Lauder Co. Inc. - Organizational developments
      • Table Estée Lauder Co. Inc. - Geographic focus
      • Table Estée Lauder Co. Inc. - Segment focus
      • Table Estée Lauder Co. Inc. - Key offerings
    • L'Oréal SA
      • Table L'Oréal SA - Vendor overview
      • Table L'Oréal SA - Business segments
      • Table L'Oréal SA - Organizational developments
      • Table L'Oréal SA - Geographic focus
      • Table L'Oréal SA - Segment focus
      • Table L'Oréal SA - Key offerings
    • LVMH Moët Hennessy - Louis Vuitton
      • Table LVMH Moët Hennessy - Louis Vuitton - Vendor overview
      • Table LVMH Moët Hennessy - Louis Vuitton - Business segments
      • Table LVMH Moët Hennessy - Louis Vuitton - Organizational developments
      • Table LVMH Moët Hennessy - Louis Vuitton - Geographic focus
      • Table LVMH Moët Hennessy - Louis Vuitton - Segment focus
      • Table LVMH Moët Hennessy - Louis Vuitton - Key offerings
    • Shiseido Co. Ltd.
      • Table Shiseido Co. Ltd. - Vendor overview
      • Table Shiseido Co. Ltd. - Business segments
      • Table Shiseido Co. Ltd. - Organizational developments
      • Table Shiseido Co. Ltd. - Geographic focus
      • Table Shiseido Co. Ltd. - Segment focus
      • Table Shiseido Co. Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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