Global Skin Lighteners Market 2016-2020
About Skin Lightening Products
Skin lightening products are used to lighten skin tone, provide an even complexion, or even suppress or lessen melanin production in the body to avoid further darkening of the skin. The desire for radiant, luminous skin with no dark spots, sun damage, or acne scars is increasing rapidly across the world. In order to achieve flawless skin, consumers are increasingly investing in skin lightening products. In addition to helping in brightening and lightening the skin, these products have smoothing and firming properties. bareMinerals' Biolucent Mineral Brightening Treatment and Shiseido's WHITE LUCENT Brightening Massage Cream are examples of popular skin lightening products available in the market.
Technavio’s analysts forecast the global skin lighteners market to grow at a CAGR of 9.29% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global skin lighteners market for 2016-2020. To calculate the market size, the report considers the revenue generated through the retail sales of skin lightener products.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Skin Lighteners Market 2016-2020
Technavio recognizes the following companies as the key players in the global skin lighteners market: Beiersdorf, Estée Lauder, L'Oréal, P&G, Shiseido, and Unilever.
Other Prominent Vendors in the market are: AmorePacific, Amway, Aveda, BABOR, BIODERMA Laboratory, Clarins, DS Healthcare, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, NeoStrata, Oriflame, Rachel K Cosmetics, Revlon, SKINFOOD, Skinvisible Pharmaceuticals, and Thalgo.
Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for market growth will be demand for innovative and multi-benefit skin lightening products. To enhance their presence and expand their consumer base, manufacturers are now focusing more on developing innovative skin lightening products. Dermalogica, which was established by the International Dermal Institute, offers products that help in restoring the skin luminosity and improve the skin tone. They also help in reducing the appearance of brown spots and repair uneven skin tone. These products are made of non-artificial fragrances, colors, and parabens. Céleteque DermoScience Brightening Multi-benefit BB Cream is formulated with Biobenefity, which provides brightening benefits, Biowhite, which helps reduce wrinkles and lighten dark spots, and SPF 15 for daily sunscreen protection from UVA and UVB rays. The product can also be used as a moisturizer as well as a makeup base. Neutrogena Visibly Even Foaming Cleanser helps naturally brighten skin and reduces excessive pigmentation and dark spots. In 2014, NIVEA launched NIVEA In-Shower Skin Conditioner, which has an easy absorbable skin whitening property.”
According to the report, one of the key drivers for market growth will be demand for plant extract-based skin lighteners. With increasing health-consciousness, consumers today have started preferring products manufactured with natural ingredients, as they perceive these products to be safer and more effective. To address this specific demand, manufacturers are formulating products using plant extracts such as green tea extract, grape seed extract, Pycnogenol, aloe vera extract, licorice extract, marine algae extract, cinnamic acid, flavonoids, mulberry extract, coffee berry, and retinoid. For instance, Philosophy launched Brighten My Day All-Over Skin Perfecting Brightening Essence cream in 2014, formulated with daisy flower extract, algae, and licorice, which can visibly lighten dark spots and hyperpigmentation.
Further, the report states that concerns over excessive use of hydroquinone and mercury will be a major challenge for the market. Arbutin is a skin lightening agent extracted from the bearberry plant, which inhibits the production of melanin and darkening of the skin. The component, in the natural form, is unstable and can release hydroquinone. Hydroquinone is also the most common skin lightening agent used in skin lightener products. This lightening agent has been associated with causing cancer, which resulted in a regulatory ban or restricted use of this component in 2006. The component, when used excessively, tends to peel off the top layer of the skin and hinder the body's natural defense against the sun and infectious agents. It increases the risk of cancer and may also cause fatal liver and kidney damage.
Beiersdorf, Estée Lauder, L'Oréal, P&G, Shiseido, Unilever, AmorePacific, Amway, Aveda, BABOR, BIODERMA Laboratory, Clarins, DS Healthcare, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, NeoStrata, Oriflame, Rachel K Cosmetics, Revlon, SKINFOOD, Skinvisible Pharmaceuticals, Thalgo.
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