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Global Humectants Market 2019-2023

Global Humectants Market: About this market

Humectants are hygroscopic substances that retain moisture. Technavio’s humectants market analysis considers the application of humectants in food and beverages, oral and personal care, animal feed, and others. Our analysis also considers the use of humectants in APAC, Europe, MEA, North America, and South America. In 2018, the food and beverages segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the use of humectants as a food additive will play a significant role in the food and beverages segment to maintain its market position. Also, our global humectants market looks at factors such as increased demand for humectants from the food and beverage industry, considering safe use of humectants in the food and beverage industry, and rise in the use of synthetic humectants. However, fluctuating crude oil prices, health problems associated with the use of polyethylene glycol, and supply-demand imbalance for humectants may hamper the growth of the humectants industry over the forecast period.

Global Humectants Market: Overview

Rise in the use of synthetic humectants

Synthetic humectants are increasingly being used in beauty and personal care products, including hair conditioners, lip balms, and some soaps. Synthetic humectants are made of glycerine, urea, butylene glycol, sodium lactate, and sorbitol. Factors such as low cost of production and longer shelf life have increased their use in beauty and personal care products. Synthetic humectants are also used as anti-caking agents to prevent the formation of lumps and to help the food products flow freely. The increasing use of synthetic humectants in F&B and beauty and personal care is one of the major factors driving the growth of the global humectants market at a CAGR of over 7% during the forecast period.

Increasing demand for humectants in the pharmaceutical industry

Humectants are generally used in the pharmaceutical industry to maintain the moisture content in medicines and increase their shelf-life. For instance, sorbitol is used in emulsion ointments, in gelatin capsules, and used medically in culture mediums to differentiate various strains of bacteria such as E. coli. Similarly, glycerin is used in medicines due to its smoothness and lubricating properties. The growing demand for humectants in pharmaceutical products will have a positive impact on the growth of the global humectants market size.

For the detailed list of factors that will drive the global humectants market size during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several players, the global humectants market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several humectant manufacturers, that include Archer Daniels Midland Co., BASF SE, Cargill Inc., DowDuPont Inc., and The Lubrizol Corp.

Also, the humectants market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global specialty chemicals market
      • Table Segments of global specialty chemicals market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by application
    • Table Application - Market share 2018-2023 (%)
    • Comparison by application
      • Table Comparison by application
    • Food and beverages - Market size and forecast 2018-2023
      • Table Food and beverages - Market size and forecast 2018-2023 ($ millions)
      • Table Food and beverages - Year-over-year growth 2019-2023 (%)
    • Oral and personal care - Market size and forecast 2018-2023
      • Table Oral and personal care - Market size and forecast 2018-2023 ($ millions)
      • Table Oral and personal care - Year-over-year growth 2019-2023 (%)
    • Animal feed - Market size and forecast 2018-2023
      • Table Animal feed - Market size and forecast 2018-2023 ($ millions)
      • Table Animal feed - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Fluctuating crude oil prices in $ per barrel (2014 to 2018)
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing demand for humectants in pharmaceutical industry
    • Rising adoption of natural humectants
    • Growing production of biodiesel
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Archer Daniels Midland Co.
      • Table Archer Daniels Midland Co. - Vendor overview
      • Table Archer Daniels Midland Co. - Business segments
      • Table Archer Daniels Midland Co. - Organizational developments
      • Table Archer Daniels Midland Co. - Geographic focus
      • Table Archer Daniels Midland Co. - Segment focus
      • Table Archer Daniels Midland Co. - Key offerings
    • BASF SE
      • Table BASF SE - Vendor overview
      • Table BASF SE - Business segments
      • Table BASF SE - Organizational developments
      • Table BASF SE - Geographic focus
      • Table BASF SE - Segment focus
      • Table BASF SE - Key offerings
    • Cargill Inc.
      • Table Cargill Inc. - Vendor overview
      • Table Cargill Inc. - Business segments
      • Table Cargill Inc. - Organizational developments
      • Table Cargill Inc. - Geographic focus
      • Table Cargill Inc. - Key offerings
    • DowDuPont Inc.
      • Table DowDuPont Inc. - Vendor overview
      • Table DowDuPont Inc. - Business segments
      • Table DowDuPont Inc. - Organizational developments
      • Table DowDuPont Inc. - Geographic focus
      • Table DowDuPont Inc. - Segment focus
      • Table DowDuPont Inc. - Key offerings
    • The Lubrizol Corp.
      • Table The Lubrizol Corp. - Vendor overview
      • Table The Lubrizol Corp. - Business segments
      • Table The Lubrizol Corp. - Organizational developments
      • Table The Lubrizol Corp. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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