About freezer-on-bottom refrigerator
Freezer-on-bottom refrigerators offer more space and enable storing large items. They allow consumers to have easy access to stored items and refrains them from bending down for food items. With the condenser placed near to the ground, it gives higher cooling than top-mounted refrigerators.
Technavio's analysts forecast the global freezer-on-bottom refrigerator market to grow at a CAGR of 7.01% during 2014-2019.
Covered in this report
The report covers the current scenario and the growth prospects of the global freezer-on-bottom refrigerator market for 2015-2019. To calculate the market size, the report considers revenue generated through sales of various types of freezer-on-bottom refrigerators, which include:
Technavio Announces the Publication of its Research Report – Global Freezer-on-bottom Refrigerator Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Freezer-on-bottom Refrigerator Market: Electrolux, GE, Haier, LG, Samsung and Whirlpool
Other Prominent Vendors in the market are: Arcelik, BSH Bosch und Siemens Hausgeräte, Gorenje, LEC, Miele, Panasonic, Sub-Zero, Toshiba, Viking, and V-Zug.
Commenting on the report, an analyst from Technavio’s team said: “The global online retailing of consumer appliances increased by 280% between 2008 and 2014. This growth was driven by expanded Internet access, the increased number of Internet retailers, and the rising usage of smartphones. The lower unit prices, offered through Internet retailing, make the online channel more attractive than store-based retailers.”
According to the report, increased urbanization translates into increased demand for new household appliances, which, in turn, drives the demand for refrigerators. As the rural workforce moves to cities, the development of infrastructure must intensify to house the incoming population. This can also lead to increased disposable incomes, putting consumers in a better financial position to buy major consumer appliances, especially refrigerators.
Further, the report states that intense competition among vendors is hindering the market growth. Therefore, vendors must concentrate on developing unique competitive strengths, such as customer service and product customization, to stay in the market.
Electrolux, GE, Haier, LG, Samsung, Whirlpool Arcelik, BSH Bosch und Siemens Hausgeräte, Gorenje, LEC, Miele, Panasonic, Sub-Zero, Toshiba, Viking, V-Zug.
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