Fitness App Market by Gender, Application, and Geography - Forecast and Analysis 2020-2024

Fitness App Market by Gender, Application, and Geography - Forecast and Analysis 2020-2024

Global Fitness App Market: About this market

Technavio’s fitness app market analysis considers sales from lifestyle monitoring, health monitoring, and other applications. Our study also finds the sales of fitness app in APAC, Europe, MEA, North America, and South America. In 2019, the lifestyle monitoring segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as rising popularity of workout apps and diet and nutrition apps will play a significant role in the lifestyle monitoring segment to maintain its market position. Also, our global fitness app market report looks at factors such as increasing use of mobile apps, growing adoption of wearable devices, and rising penetration of Internet. However, increasing availability of low-quality apps, data integrity and privacy issues, and compatibility issues may hamper the growth of the fitness app industry over the forecast period.

Global Fitness App Market: Overview

Growing adoption of wearable devices

The market is witnessing an increase in the demand for wearable devices such as smartwatches, smart bands, and smart rings that have various features such as calling, messaging, and fitness tracking. These devices can be integrated with fitness apps to provide information on heartrate, exercise cognition, and issue movement reminders. Vendors are expanding their product portfolios by launching products equipped with advanced features such as LTE, music storage, built-in GPS, etc. Some vendors are also offering low-cost wearable products that are specifically designed for children. This growing adoption of wearable devices will lead to the expansion of the global fitness app market at a CAGR of almost 12% during the forecast period.

Proliferation of fitness apps

Vendors in the market are introducing various fitness apps for different purposes, workout routines, and exercises. For instance, some vendors are introducing fitness apps specifically for pregnant women, different age groups and gender. These apps enable customers to monitor their health and fitness by analyzing their calorie intake and provide guidance about proper nutrition to help them stay healthy and fit. The launch of such new and advanced fitness apps is enabling vendors to increase their market share and profitability. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global fitness app market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global fitness app market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fitness app manufacturers, that include adidas AG, ASICS Digital Inc., Azumio Inc., BetterME., FitNow Inc., Google LLC, Nike Inc., Samsung Electronics Co. Ltd., Under Armour Inc., and YAZIO GmbH.

Also, the fitness app market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global application software market
      • Table Segments of global application software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Value Chain Analysis
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
      • Table Key product offerings
    • Market outlook
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by application
    • Table Application - Market share 2019-2024 (%)
    • Comparison by application
      • Table Comparison by application
    • Lifestyle monitoring - Market size and forecast 2019-2024
      • Table Lifestyle monitoring - Market size and forecast 2019-2024 ($ millions)
      • Table Lifestyle monitoring - Year-over-year growth 2020-2024 (%)
    • Health monitoring - Market size and forecast 2019-2024
      • Table Health monitoring - Market size and forecast 2019-2024 ($ millions)
      • Table Health monitoring - Year-over-year growth 2020-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ millions)
      • Table Others - Year-over-year growth 2020-2024 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by gender
    • Table Gender - Market share 2019-2024 (%)
    • Comparison by gender
      • Table Comparison by gender
    • Female - Market size and forecast 2019-2024
      • Table Female - Market size and forecast 2019-2024 ($ millions)
      • Table Female - Year-over-year growth 2020-2024 (%)
    • Male - Market size and forecast 2019-2024
      • Table Male - Market size and forecast 2019-2024 ($ millions)
      • Table Male - Year-over-year growth 2020-2024 (%)
    • Market opportunity by gender
      • Table Market opportunity by gender
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing number of M&A
    • Rising investments
    • Proliferation of fitness apps
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • adidas AG
      • Table adidas AG - Vendor overview
      • Table adidas AG - Business segments
      • Table adidas AG - Organizational developments
      • Table adidas AG - Geographic focus
      • Table adidas AG - Segment focus
      • Table adidas AG - Key offerings
    • ASICS Digital Inc.
      • Table ASICS Digital Inc. - Vendor overview
      • Table ASICS Digital Inc. - Product segments
      • Table ASICS Digital Inc. - Key offerings
    • Azumio Inc.
      • Table Azumio Inc. - Vendor overview
      • Table Azumio Inc. - Product segments
      • Table Azumio Inc. - Key offerings
    • BetterME.
      • Table BetterME. - Vendor overview
      • Table BetterME. - Product segmen
      • Table BetterME. - Organizational developments
      • Table BetterME. - Key offerings
    • FitNow Inc.
      • Table FitNow Inc. - Vendor overview
      • Table FitNow Inc. - Product segments
      • Table FitNow Inc. - Key offerings
    • Google LLC
      • Table Google LLC - Vendor overview
      • Table Google LLC - Product segments
      • Table Google LLC - Organizational developments
      • Table Google LLC - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Vendor overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Organizational developments
      • Table Nike Inc. - Geographic focus
      • Table Nike Inc. - Segment focus
      • Table Nike Inc. - Key offerings
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Vendor overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Organizational developments
      • Table Samsung Electronics Co. Ltd. - Geographic focus
      • Table Samsung Electronics Co. Ltd. - Segment focus
      • Table Samsung Electronics Co. Ltd. - Key offerings
    • Under Armour Inc.
      • Table Under Armour Inc. - Vendor overview
      • Table Under Armour Inc. - Business segments
      • Table Under Armour Inc. - Organizational developments
      • Table Under Armour Inc. - Geographic focus
      • Table Under Armour Inc. - Segment focus
      • Table Under Armour Inc. - Key offerings
    • YAZIO GmbH
      • Table YAZIO GmbH - Vendor overview
      • Table YAZIO GmbH - Product segments
      • Table YAZIO GmbH - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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