Electronic Shelf Label Market by End-users, Product, Technology, and Geography - Global Forecast and Analysis 2020-2024

Electronic Shelf Label Market by End-users, Product, Technology, and Geography - Global Forecast and Analysis 2020-2024

Global Electronic Shelf Label Market: About this market

Technavio’s electronic shelf label market analysis considers sales from LCD ESL, full graphic e-paper ESL, and segmented e-paper ESL. our study also finds the sales of electronic shelf label in APAC, Europe, North America, South America, and MEA. In 2019, the LCD ESL segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as low power consumption, high picture quality, low response time, and attractive design will play a significant role in the LCD ESL segment to maintain its market position. Also, our global electronic shelf label market report looks at factors such as the implementation of in-store technologies, development of IoT ecosystem, and rising number of retail outlets. However, growth in e-commerce industry, high capital requirement for implementation of ESLs and supporting infrastructure, and lack of awareness may hamper the growth of the electronic shelf label industry over the forecast period.

Global Electronic Shelf Label Market: Overview

Implementation of in-store technologies

Several online retailers are launching their physical counterparts to enable customers to make effective purchase decisions. This helps the retailers in giving stiff competition to the market players with already established physical stores. Furthermore, with an increasing interest in enhancing the customer experience, physical retail shop owners are deploying innovative in-store technologies, including smart shelves, augmented reality, and virtual reality enabled in-store assistants and electronic shelf labels. These in-store technologies enhance the capabilities of ESLs and boost the overall user experience. Thus, the integration of modern in-store technologies by retail outlets for effective inventory management and user experience enhancement will lead to the expansion of the global electronic shelf label market at a CAGR of almost 15% during the forecast period.

Increasing adoption of smart shelves

The global retail industry is growing at a rapid pace because of the rising urbanization and the increasing disposable income of people. This is attracting investments in organized retail stores. For enhanced customer experience and efficient inventory management, retail operators are investing in smart shelves that incorporate several components and technologies, such as ESLs, 3D cameras, proximity sensors, weight sensors, light-emitting diode (LED) sensors, NFC, and radio-frequency identification (RFID). The integration of smart shelves enables retail operators to minimize labor costs and efficiently manage inventories as smart shelves send a refill notification to storekeepers on their connected mobile devices. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global electronic shelf label market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global electronic shelf label market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading electronic shelf label manufacturers, that include Altierre Corp., Diebold Nixdorf, Inc., Displaydata Ltd., E Ink Holdings Inc., LG Innotek, Opticon Sensors Europe BV, Pricer AB, Samsung Electro-Mechanics Co. Ltd., SES-imagotag, and Teraoka Seiko Co. Ltd.

Also, the electronic shelf label market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global electronics market
      • Table Segments of global electronics market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Value Chain Analysis
  • Market sizing
    • Market definition
    • Market Size
    • Market Outlook
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by end-user
    • Table End-user - Market share 2019-2024 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Supermarkets and hypermarkets - Market size and forecast 2019-2024
      • Table Supermarkets and hypermarkets - Market size and forecast 2019-2024 ($ millions)
      • Table Supermarkets and hypermarkets - Year-over-year growth 2020-2024 (%)
    • Convenience stores, department stores, and mass merchants - Market size and forecast 2019-2024
      • Table Convenience stores, department stores, and mass merchants - Market size and forecast 2019-2024 ($ millions)
      • Table Convenience stores, department stores, and mass merchants - Year-over-year growth 2020-2024 (%)
    • Drug stores, pharmacies, and others - Market size and forecast 2019-2024
      • Table Drug stores, pharmacies, and others - Market size and forecast 2019-2024 ($ millions)
      • Table Drug stores, pharmacies, and others - Year-over-year growth 2020-2024 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Market segmentation by product
    • Table Product - Market share 2019-2024 (%)
    • Comparison by product
      • Table Comparison by product
    • LCD ESL - Market size and forecast 2019-2024
      • Table LCD ESL - Market size and forecast 2019-2024 ($ millions)
      • Table LCD ESL - Year-over-year growth 2020-2024 (%)
    • Full graphic e-paper ESL - Market size and forecast 2019- 2024
      • Table Full graphic e-paper ESL - Market size and forecast 2019-2024 ($ millions)
      • Table Full graphic e-paper ESL - Year-over-year growth 2020-2024 (%)
    • Segmented e-paper ESL - Market size and forecast 2019- 2024
      • Table Segmented e-paper ESL - Market size and forecast 2019-2024 ($ millions)
      • Table Segmented e-paper ESL - Year-over-year growth 2020-2024 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by technology
    • Table Technology - Market share 2019-2024 (%)
    • Comparison by technology
      • Table Comparison by technology
    • Radio frequency - Market size and forecast 2019-2024
      • Table Radio frequency - Market size and forecast 2019-2024 ($ millions)
      • Table Radio frequency - Year-over-year growth 2020-2024 (%)
    • Infrared - Market size and forecast 2019-2024
      • Table Infrared - Market size and forecast 2019-2024 ($ millions)
      • Table Infrared - Year-over-year growth 2020-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ millions)
      • Table Others - Year-over-year growth 2020-2024 (%)
    • Market opportunity by technology
      • Table Market opportunity by technology
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rising number of strategic partnerships and alliances
    • Increasing adoption of smart shelves
    • Introduction of advanced ESL solutions
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Altierre Corp.
      • Table Altierre Corp. - Vendor overview
      • Table Altierre Corp. - Product segments
      • Table Altierre Corp. - Organizational developments
      • Table Altierre Corp. - Key offerings
    • Diebold Nixdorf Inc.
      • Table Diebold Nixdorf Inc. - Vendor overview
      • Table Diebold Nixdorf Inc. - Business segments
      • Table Diebold Nixdorf Inc. - Organizational developments
      • Table Diebold Nixdorf Inc. - Geographic focus
      • Table Diebold Nixdorf Inc. - Segment focus
      • Table Diebold Nixdorf Inc. - Key offerings
    • Displaydata Ltd.
      • Table Displaydata Ltd. - Vendor overview
      • Table Displaydata Ltd. - Product segments
      • Table Displaydata Ltd. - Organizational developments
      • Table Displaydata Ltd. - Key offerings
    • E Ink Holdings Inc.
      • Table E Ink Holdings Inc. - Vendor overview
      • Table E Ink Holdings Inc. - Product segments
      • Table E Ink Holdings Inc. - Organizational developments
      • Table E Ink Holdings Inc. - Geographic focus
      • Table E Ink Holdings Inc. - Segment focus
      • Table E Ink Holdings Inc. - Key offerings
    • LG Innotek
      • Table LG Innotek - Vendor overview
      • Table LG Innotek - Business segments
      • Table LG Innotek - Organizational developments
      • Table LG Innotek - Segment focus
      • Table LG Innotek - Key offerings
    • Opticon Sensors Europe BV
      • Table Opticon Sensors Europe BV - Vendor overview
      • Table Opticon Sensors Europe BV - Product segments
      • Table Opticon Sensors Europe BV - Organizational developments
      • Table Opticon Sensors Europe BV - Key offerings
    • Pricer AB
      • Table Pricer AB - Vendor overview
      • Table Pricer AB - Business segments
      • Table Pricer AB - Organizational developments
      • Table Pricer AB - Geographic focus
      • Table Pricer AB - Key offerings
    • Samsung Electro-Mechanics Co. Ltd.
      • Table Samsung Electro-Mechanics Co. Ltd. - Vendor overview
      • Table Samsung Electro-Mechanics Co. Ltd. - Business segments
      • Table Samsung Electro-Mechanics Co. Ltd. - Organizational developments
      • Table Samsung Electro-Mechanics Co. Ltd. - Geographic focus
      • Table Samsung Electro-Mechanics Co. Ltd. - Segment focus
      • Table Samsung Electro-Mechanics Co. Ltd. - Key offerings
    • SES-imagotag
      • Table SES-imagotag - Vendor overview
      • Table SES-imagotag - Business segments
      • Table SES-imagotag - Organizational developments
      • Table SES-imagotag - Geographic focus
      • Table SES-imagotag - Key offerings
    • Teraoka Seiko Co. Ltd.
      • Table Teraoka Seiko Co. Ltd. - Vendor overview
      • Table Teraoka Seiko Co. Ltd. - Product segments
      • Table Teraoka Seiko Co. Ltd. - Organizational developments
      • Table Teraoka Seiko Co. Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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