Worldwide Wearables Market Shares, 2016: Fitbit Retains Leadership
This IDC study examines the market share of the major vendors in the worldwide wearables market in 2016."The worldwide wearables market saw a quick and sudden slowdown toward the end of 2016," points out Ramon T. Llamas, research manager with IDC's Wearables team. "Delayed products, either later into 2016 or into 2017, resulted in slower traffic during the middle of the year, and the final quarter of the year only barely managed to help salvage the year. At the same time, the exodus and slowdown of multiple companies both large and small only served to further contribute to the slowdown. Combined with an increasingly fickle marketplace looking for further functionality beyond what it has seen thus far, the market was headed for a slowdown.""The market is preparing for a return to growth," adds Llamas. "Smartwatches with cellular connectivity, hybrid watches disguising wearable technology underneath, smart earwear and smart clothing, and more meaningful health and fitness insights all sowed their seeds in 2016, and in 2017 we should also see them bear fruit. This will help shore up the base of wearable device users and entice those who have been considering, but have not yet purchased, a wearable device."
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