Worldwide Smart Speaker Market Shares, 2020: Amazon and Google Grow Lead as Baidu, Alibaba, and Xiaomi Decline

Worldwide Smart Speaker Market Shares, 2020: Amazon and Google Grow Lead as Baidu, Alibaba, and Xiaomi Decline

This IDC study discusses the worldwide smart speaker market shares for 2020."The smart speaker really showed its value to mainstream consumers in 2020 by helping to ease the difficulties of social distancing by providing consumers with entertainment, information, and the ability to stay in touch with others via phone calls and video messages," says Adam Wright, senior research analyst for IDC's Smart Home research program. "Throughout the year, speaker makers were persistent with their marketing efforts, sales, bundling, and promotions, which helped move the needle for vendors like Amazon, Google, and Sonos. More broadly, consumer demand for these devices remains strong — as the smart home becomes more mainstream, consumers are increasingly looking to smart speakers as a central gateway through which to interact with smart home devices, content, and services."

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Amazon
Apple
Baidu
Google
Market Context
Significant Market Developments
Methodology
Market Definition
Consumer IoT and the Smart Home
Smart Speakers
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings