U.S. Wearables Market Shares, 2020: The Rise and Rise of Apple

U.S. Wearables Market Shares, 2020: The Rise and Rise of Apple

This IDC study examines the market shares of major vendors in the U.S. wearables market in 2020."The U.S. wearables market saw continued growth due to hearables gaining traction as must-have devices during the worldwide pandemic," said Ramon T. Llamas, research director for IDC's Wearables team. "With people forced to live, work, and socialize from home for much of the year, hearables became vital to multiple family members to stay connected with others outside the home or to simply enjoy privacy to themselves. Watches also saw an increase, which was rather surprising considering the stay-at-home regulations, but interest in health and fitness at home coupled with new devices and low prices helped spur shipment volumes. All other products experienced double-digit declines as consumers gravitated to hearables and watches."

Please Note: Extended description available upon request.

IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
Significant Market Developments
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Wearable Device Tracker
Market Definition
Related Research

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