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U.S. Wearables Market Shares, 2015: Fitbit and Apple Dominate, Others Follow

U.S. Wearables Market Shares, 2015: Fitbit and Apple Dominate, Others Follow

This IDC study examines the market share of the major vendors in the U.S. wearables market in 2015. Figures are based on unit shipments from vendor into channel."The United States wearables market took another step forward in 2015 with the launch of the Apple Watch and sustained interest in wearable fitness trackers," said Ramon T. Llamas, research manager for IDC's Wearables team. "These have drawn interest and attention toward the market, and this is where strong brand awareness leads to market leadership and share. This does not mean, however, that other vendors can be or should be written off. There is still plenty of space for innovation and differentiation to push the market further."


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
The Growing Need for Sensors
Processor Development
Developing Partnerships Outside of Technology
Materials Matter
It's Not About a Killer Device or a Killer App
Market Share
Who Shaped the Year
Fitbit
Apple
Garmin
Market Context
Drivers
Inhibitors
Significant Market Developments
Methodology
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Wearable Device Tracker
Market Definition
Related Research

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