Product Availability Trends Shaped by Distributed Order Management for Omni-Channel Retailers
This IDC Best Practices study assists technology buyers in making a business case for introducing improved distributed order management (DOM) capabilities to their retail operations to improve product availability and convenience for customers. Fulfilling complex customer order requirements has only recently emerged as a customer experience challenge for retailers. As the range of options enabled by, and fueling innovation in, all forms of digital commerce today proliferates, so too does the pressure to respond both immediately and efficiently. Retailers that can adapt their strategies, processes, and systems to deal with the related pressures are best assured to position their businesses to stand the test of these rapidly evolving times.
"Once an order is placed, and paid for or reserved for collection or delivery, the last mile is just part of a problem that cannot wholly be solved by partnering with best-in-class third party logistics (3PL) providers," commented Miya Knights, senior research analyst, IDC Retail Insights. "The retail best practice challenge lies between the commerce front end and the last mile — namely in the matching supply chain planning and execution with ever-more complex fulfillment demands. IDC Retail Insights expects retailers to drive a doubling of the year-on-year investment rates in these areas, particularly among retailers still reliant on spreadsheets, rekeying, and other labor-intensive efforts to manage financial accounting, supply chain flows, and distribution movements."
Please Note: Extended description available upon request.