IDC PlanScape: Digital Transformation for Experiential Retail Operations
This IDC study presents a digital transformation road map framework that enables retail organizations to develop their own digital transformation road map for experiential retail operations."Retail organizations should customize the road map for DX using the use cases in this document as building blocks. Factors such as current state of experiential retail and omni-channel initiatives, organizational appetite for change, and internal priorities must be considered when developing the road map that will move retail organizations forward on the digital transformation journey," states Leslie Hand, vice president, IDC Retail Insights.
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