IDC PlanScape: Digital Transformation for Experiential Retail Operations

IDC PlanScape: Digital Transformation for Experiential Retail Operations

This IDC study presents a digital transformation road map framework that enables retail organizations to develop their own digital transformation road map for experiential retail operations."Retail organizations should customize the road map for DX using the use cases in this document as building blocks. Factors such as current state of experiential retail and omni-channel initiatives, organizational appetite for change, and internal priorities must be considered when developing the road map that will move retail organizations forward on the digital transformation journey," states Leslie Hand, vice president, IDC Retail Insights.

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why Is Digital Transformation for Experiential Retail Operations Important?
What Is Digital Transformation for Experiential Retail Operations?
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Digital Transformation for Experiential Retail Operations?
Advice for Technology Buyers
Appendix
Digital Mission: Experiential Retail
Omni-Channel Commerce
Experiential Commerce
Intelligent Order Fulfillment and Returns
Augmented and Virtual Experience
Omni-Experience Customer Engagement
Next-Generation Customer Care
Hyper-Personalized Engagement
Digital Supply Chain Optimization
Optimized Fulfillment Operations
Operational Scale and Agility
Mobile Enterprise
Connected Workforce
Secure Omni-Channel Operations
Profitability Optimization
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