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IDC PlanScape: Cognitive/Artificial Intelligence in Retail Marketing

This IDC study examines the application of cognitive software and artificial intelligence in marketing to improve top-line results, campaign performance, customer loyalty, omni-channel outcomes, knowledge worker productivity, and process agility. At IDC Retail Insights, we believe that more retailers will gain tangible results from cognitive/AI marketing initiatives."While AI involves data science, it is not science fiction. Adopting it need not be a science project. AI's demonstrated value can be hidden by market hype and organizational myopia. Retailers should cut through the former with clarity and get beyond the latter with courage," said Greg Girard, program director, IDC Retail Insights.

IDC PlanScape Figure

Executive Summary

Why Is Cognitive/AI in Retail Marketing Important?

What Is Cognitive/AI in Retail Marketing?

Cognitive Computing and Artificial Intelligence

Cognitive/AI Marketing Applications

Cognitive/AI Marketing Demonstrated in Retail

Promising Cognitive/AI Marketing in Retail

Innovation Momentum

Intelligent Agents and Next-Generation Conversational Commerce

Who Are the Key Stakeholders?

How Can My Organization Take Advantage of Cognitive/AI in Retail Marketing?

Essential Guidance

Related Research


IDC PlanScape Figure
Executive Summary
Why Is Cognitive/AI in Retail Marketing Important?
What Is Cognitive/AI in Retail Marketing?
Cognitive Computing and Artificial Intelligence
Cognitive/AI Marketing Applications
Cognitive/AI Marketing Demonstrated in Retail
Promising Cognitive/AI Marketing in Retail
Innovation Momentum
Intelligent Agents and Next-Generation Conversational Commerce
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Cognitive/AI in Retail Marketing?
Essential Guidance
Related Research

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