Market Research Logo

IDC PeerScape: Leading in 3D — Practices for Implementing a Collaborative Program Management Office

IDC PeerScape: Leading in 3D — Practices for Implementing a Collaborative Program Management Office

This IDC study introduces three practices that help senior technology executives and company officers, among them the CIO, implement a cross-functional program management office with a flexible bench of skilled, project-driven collaborators. This activity is one of the integration initiatives that must be undertaken to digitalize a traditional business, and it is stipulated in the Leading in 3D (L3D) research practice (see Leading in 3D: Becoming A Digital Business, IDC #US41012216, February 2016).The L3D leadership model identifies three main dimensions, or phases, in the pursuit of digital transformation. The first phase — innovate — pertains to developing the corporate elements of innovation. The second phase — integrate — is about infusing innovation elements across the organization. Finally, the third phase — incorporate — depicts how infrastructure, services, user experience, and data can be applied to sustain this transformation. Integration initiatives, such as the one featured here, describe how a company's organization, methods, tools, and architecture can be used to integrate new ways of doing business. By learning how best to formulate product road maps, include market intelligence, and manage knowledge, enterprise leaders will be able to take a constructive step towards digital transformation. This document focuses on Leading in 3D, Services Transformation, and Leadership Transformation."Creating an operational program management office that combines product, customer, and financial expertise is one of the critical initiatives in the digitalization of business," says Adib Carl Ghubril, adjunct analyst with IDC's Research Network.

Please Note: Extended description available upon request.

IDC PeerScape Figure
IDC Opinion
In This Study
Situation Overview
Practice 1: Build Product Road Map Teams of Functional Experts
Practice 2: Include Customer Insights and Corporate Venturing
Practice 3: Apply Knowledge Management Techniques
Future Outlook
Summary of Practices
Learn More
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report