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IDC MaturityScape: Curated Merchandise Orchestration 1.0

IDC MaturityScape: Curated Merchandise Orchestration 1.0

This IDC study describes the IDC MaturityScape for curated merchandise orchestration (CMO)."Traditional retail planning has run its course, overstaying its welcome," said Greg Girard, program director for Intelligent Product Merchandising and Marketing Strategies. "Retailers need to think digital first. Most are struggling with this. They have gone digital around the edges, but now there are no more edges, and they must flip the planning process and culture to a digital mindset. It is scary, not just uncomfortable. IDC Retail Insights has defined a go-forward path to curated merchandise orchestration. Curation speaks to designing, buying, assorting, and localizing. Orchestration speaks to the convergence of erstwhile sequential planning and execution into the continuous rebalancing of network inventory, the digital and physical space, and demand creation — all facilitated by real-time data, process feedback, context awareness, and decisions abetted by machine learning now and soon artificial intelligence instantiated in trusted, collaborative intelligent assistants. CMO is the central artery of enterprise and ecosystem signals that harmonize its own and adjacent processes from design to deliver."

Please Note: Extended description available upon request.

IDC MaturityScape Figure
Executive Summary
Elements of the Curated Merchandise Orchestration Maturity Framework
Starting with the Goal in Mind — Experiential Retail
Experiential Retail Implications for CMO
Stages of the Curated Merchandise Orchestration Maturity Framework
Ad Hoc
Business Outcome
Business Outcome
Business Outcome
Business Outcome
Business Outcome
Dimensions of the Curated Merchandise Orchestration Maturity Framework
Data and Content
Advice for Technology Buyers
Key Questions to Consider
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