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China Gaming Market 2015-2019 Forecast and Analysis

China Gaming Market 2015-2019 Forecast and Analysis

This IDC study intensively analyzes the development of the China game industry in 2014. It describes the development status and development structure of the China game industry in 2014; with regard to the online game industry, it analyzes the background environment of industry development, industry history, industry structure, sales income, market features, driving factors, and obstructive factors of the market and market development trends. It also tackles important market segments, including independently developed online games, client online games, web games, and mobile games. This study presents the market shares of main operators in the China online game industry and analyzes in detail eight key game developers and operators and four game operation platforms and channels. In addition, this study also analyzes online game open platforms, the PC console game market, the mobile game market, and Chinese game users. This study puts forth the development forecast and outlook of the China game industry and gives conclusion and advice.

"In 2014, the actual sales income of the China game market (including PC online, PC console, and mobile) reached RMB 114.48 billion, up by 37.6% compared with RMB 83.17 billion in 2013. In 2014, the China mobile online game market maintained a high growth rate and unquestionably became a major force driving the sales income of the China mobile game market. In 2015–2019, the compound annual growth rate (CAGR) of sales income of the China game market is forecast to be 15.4%," says Zhang Yanan, research manager of IDC China Industry Research and Consulting Service Department.

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Data Collection Methods
Data Analysis Methods
Quality Control Methods
Situation Overview
Overview of the Development of the China Game Industry
The Contribution of Online Games to Related Industries
Development Structure of the China Game Industry
Analysis of the China Online Game Industry
Overview of the Development of the China Online Game Industry
Macro Development Environment for the China Online Game Industry
Growing Attention to the Domestic Internet Industry from China and the Rest of the World
Penetration Rate of Internet and Mobile Internet Has further Increased
Upgrade of Information Infrastructure and Hardware Brings Development Opportunities for the Game Industry
Intergenerational Shift and Change in Consumer Demands Make Personalized Brands and Products Successful
Favorable Industrial and Economic Policies Bolster the China Game Industry
Game Remains a Hot Investment Theme in the Capital Market
Status of the Development of the China Online Game Industry
Product
Research and Development and Business Operation
Market Competition
Driving Forces and Hindering Factors of the Development of the China Online Game Market
Driving Forces
Favorable Policies Support the Longstanding Prosperity of the China Game Industry
The Industry Chain Structure Gets Professionalized and Shows Scale of Economy
Emphasis on Intellectual Property Drives the Integrated Development of the Internet Industry
The Chinese Have Greater Capacity for Cultural Consumption
Financial Policies Facilitate Fundraising by Small and Micro businesses
Hindering Factors of the China Online Game market
The Game Market Becomes the Red Sea of Competition
Coexistence of Unregulated, Spontaneous Development and Vicious Competition
Heightened Competition Depresses Game Developers' Productivity and Creativity
Overall Technological Environment Needs Urgent Improvement
Development Trends of the China Online Game Market
The Overall Game Market and Segmented Markets Will See Inertial Growth
Independent Game R&D Strength Improves
A Substantially Higher Proportion of Enterprises Will Seek Fundraising at A-Share Market
Defending Rights and Interests Becomes Normalized
Incentive Policies and Regulatory Measures Are Gradually Put in Place
Analysis of China's Locally-Developed Online Game Market
Characteristics and Development Trend of China's Locally-Developed Online Game Market
Scale of China's Locally-Developed Online Game Market
Analysis of the Export of China's Locally-Developed Online Games
Export Revenue of China's Locally-Developed Online Games
Exported Online Game Products Locally Developed in China
Characteristics of Export Market of China's Locally-Developed Online Games
Original games expand export destinations
Mobile Games Impel Industry Development
Diverse Operating Models in Overseas Markets
Product Localization Has Obviously Accelerated
Driving Forces of the Export Market of China's Locally-Developed Online Games
Frequent Exchanges between Domestic and Overseas Game Firms
Increased Support from the Government and Stakeholders
Factors That Hinder the Export Market of China's Locally-Developed Online Games
Some Countries or Regions Set Excessive Requirements for Market Access
Persistent R&D Investments in Europe and the United States add pressure on the China Game Industry
China Firms Lack Sufficient Resources and Professional Teams to Operate Overseas Business
Development Trend of the Export Market of China's Locally-Developed Online Games
Overseas Markets Will Be Hotly Contested Markets by China Firms
Differentiated Product Offerings Continue To Be a Primary Strategy in Future Competition
Continued Increase of Proportion of Independent Operation
Analysis of the China Game Market Segments
Client-End Online Game Market
Sales Revenue and Forecast
Sales Revenue and Forecast of the China MMORPG Market
Development Characteristics of the China Client-End Online Game Market
Market Size Keeps Growing
Quality Products Are an Impetus of Client-End Online Game Market
Diversified Operations Boost Market Revenue
Driving Forces of the China Client-End Online Game Market
Spending on Client-End Online Games Is a Rigid Demand
Product Value Can Be Substantially Boosted by Durability and Extendibility
Continuous R&D Investment and Innovation in Business Operation
Integrated Development of the Different Segments of the Game Market
Factors That Hinder the China Client-End Online Game Market
Polarized Market Pattern
Tough Challenge in Retaining Market Share
Bottleneck in Business Model and Profitability
Development Trend of the China Client-End Online Game Market
Client-End Online Game Market Will Continue To Be Dominated by Quality Products
Future R&D to Center on Social Networking and Wearable device
Getting Access to Internet Platforms Is Vital to Lift Client-End Online Game Market's User Population
Transformation Is the Only Option to Sustain Business Development
Analysis of the China Web Game Market
Sales Income and Forecast
Development Features of the China Web Game Market
Steady Expansion of the Web Game Market
Heated Contention for Exclusive Licensing
Operation Resources Are Getting More Concentrated
Driving Factors of the Development of China Web Game Market
Brand Concept Optimizes Business Activities
Web Game R&D Extensively Applies 3D Technology
Platform Competition Raises the Threshold of Game Quality
Obstructive Factors to the Development of China Web Game Market
The Sustainable Development Capacity Needs To Be Improved
The Responsibility of Improving the Cultural Connotation of Web Games
Overall R&D Strength of Web Games Declines
Development Trends of China Web Game Market
Serve as a Link between Past and Future and Become an Important Development Direction
Developers Directly or Indirectly Involve Marketing
Survival of the Fittest Products Force the Industry to Upgrade
Analysis of the China Mobile Game Market
Sales Income and Forecast
Development Features of the China Mobile Game Market
The Mobile Game Industry Turns Out To Be the Greatest Power of Industrial Growth
It Possesses the Obvious Industrial Feature of Spontaneous Development
Capital Operation's Focus on Mobile Games is Rather Active
Overall Scale and Individual Scale of Content Provider are Expanded Rapidly
Team Split and R&D Resource Redistribution
Operation Resources Are Further Concentrated
Blowout of New Products Accompanied with "Sheep-Flock Effect"
Driving Factors to the Development of the China Mobile Game Market
The Mobile Game Industry Becomes a Hotspot of Newcomers
The Mobile Internet Information Infrastructure Construction Fuels Market Growth
Awareness of Technology and Excellent Products Is Enhanced
Industry and User Resources Render Double Support to Boost the Soft Strength of Competition
Brand Enterprises and Famous Products Form an Exemplary Effect
Obstructive Factors to the Development of the China Mobile Game Market
Vicious Competition Hinders Industry Progress
Entrepreneurial Teams Have a Low Survival Rate
Oversupply of Products and Lack of Excellent Products
Small and Medium-Sized Market Channel Providers Face Increasing Difficulty in Operation
Development Trends of the China Mobile Game Market
Maintain High Prosperity and Significantly Increase Employment Opportunities
The Administrative Departments Regulate Mobile Game Market
Expanding Markets Becomes a New Growth Pattern for Mobile Games
For Mobile Game R&D Advantage, Survival of the Fittest Is a Highly Probable Event
The Operation Model Is Gradually Becoming Platform- and Brand-Oriented
Analysis of the China Console Game Market
Sales Income and Forecast of the China Console Game Market
Features of the China Console Game Market Industry
Obstructive Factors to the Development of the China Console Game Market
Development Trends in the Console Game Market
Development Status of the China Family Game Industry
Analysis of Development Status of the China Family Game Market
The Base of Potential Users Is Enormous
Smart TV Booms
Game Consoles Release Policy Dividend and Promote the Development of the Family Game Industry
Competition Analysis of Major Operators in the China Online Game Industry
Overall Competition Condition and Market Share of Major R&D and Operation Enterprises in the China Online Game Industry
Competition Analysis of Major R&D and Operation Enterprises in the China Online Game Industry
Tencent
Business Structure
Analysis of the Game Product Line
Analysis of Development Strategy in 2015
NetEase
Business Structure
Analysis of the Game Product Line
Analysis of Development Strategy in 2015
Shanda
Business Structure
Analysis of the Game Product Line
Analysis of Development Strategy in 2015
Sohu Changyou
Business Structure
Analysis of the Game Product Line
Analysis of Development Strategy in 2015
Perfect World
Business Structure
Analysis of the Game Product Line
Analysis of Development Strategy in 2015
Giant Interactive
Business Structure
Analysis of the Online Game Product Line
Analysis of Development Strategy in 2015
CMGE
Business Structure
Analysis of the Game Product Line
Analysis of Development Strategy in 2015
iDreamSky Games
Business Structure
Analysis of the Game Product Line
Analysis of Development Strategy in 2015
Analysis of China Online Game Open Platforms
Ecosystem of the China Online Game Open Platform Industry
Case Study of China Online Game Open Platforms
Tencent's Open Platform
360 Game's Open Platform
Baidu 91 Wireless
SnapPea
Analysis of Composition of China Online Game Users
Number
Number of China Game Users in Each Category
Gender
Income Structure
Educational Background
Future Outlook
Forecast and Assumptions
Market Context
Essential Guidance
Advice for Large Online Game Operators
Advice for Large Online Game Developers
Advice for Small and Medium-Sized Development Teams
Learn More
Related Research
Appendix
Memorabilia of the China Game Industry in 2014
Most Favorite Games of Chinese Game Users in 2014
Top 10 Most Popular Client Online Games in 2014
Top 10 Most Popular Web Games in 2014
Top 10 Most Popular Mobile Games in 2014
Top 10 Most Anticipated Client Online Games in 2015
Top 10 Most Anticipated Web Games in 2015
Top 10 Most Anticipated Mobile Games in 2015
Top 10 Online Game Companies in 2014
Top 10 Rising-Star Online Game Companies in 2014
Definitions
Definition of Electronic Games
Classification of Electronic Games
Definition and Classification of PC Games
Definition and Classification of Mobile Games
Definition and Classification of Games Used on Special Game Devices
Definition of Each Link of the Game Industry Chain
Synopsis
Table: Export of China Locally-Developed Online Games, 2014
Table: Market Shares of China Online Game Providers, 2014 (%)
Table: Tencent's Major Games and Their Operational Status, 2014
Table: NetEase's Major Games and Their Operational Status, 2014
Table: Shanda's Major Games and Their Operational Status, 2014
Table: Changyou's Major Games and Their Operational Status, 2014
Table: Perfect World's Major Games and Their Operational Status, 2014
Table: Giant's Major Games and Their Operational Status, 2014
Table: CMGE's Major Products and Their Operational Status, 2014
Table: iDreamSky's Major Games and Their Operational Status, 2014
Table: Distribution of Chinese Game Players by Gender, 2014 (%)
Table: Distribution of Chinese Game Players by Age, 2014 (%)
Table: Distribution of Chinese Game Players by Revenue, 2014 (%)
Table: Distribution of Chinese Game Players by Education Background, 2014 (%)
Table: Top 3 Assumptions for the China Online Game Market, 2015–2019
Table: Key Forecast Assumptions for the China Online Game Market, 2015–2019
Table: Actual Sales Revenue of the China Online Game Market, 2010–2019 (RMB 100 Million)
Table: Actual Sales Revenue and Growth Rate of the China Online Game Market, 2010–2019: Comparison of 2015 and 2014 Forecasts
Figure: Sales Revenue of the China Game Market,2009–2019
Figure: Contribution of Online Games to Related Industries, 2015
Figure: Structure of the China Game Industry, 2014
Figure: Percentage of the China Game Market Revenue by Segment, 2014
Figure: Number and Growth Rate of China Internet Users,2012–2019
Figure: Number and Growth Rate of China Mobile Internet Users,2012–2019
Figure: Generational Shift of Consumers and Changes in Consumer Preferences Underlie the Rise of Personalized Brands and Products
Figure: Actual Sales Revenue of the China Locally-Developed and -Introduced PC Online Games Market in Comparison,2005–2014
Figure: Actual Sales Revenue and Growth Rate of China's Independently Developed PC Online Games in Overseas Market, 2008–2014
Figure: Sales Revenue and Growth Rate of the China Client-End Online Games Market, 2014–2019
Figure: China PC Online Games Market User Number and Growth Rate, 2014–2019
Figure: China MMORPG Market Actual Sales Revenue and Growth Rate, 2014–2019
Figure: Actual Sales Revenue and Growth Rate of the China Leisure and Casual Client-End Online Game Market, 2014–2019
Figure: Actual Sales Revenue and Growth Rate of the China Web Page Game Market, 2014–2019
Figure: User Number of the China Web Page Games Market, 2014–2019
Figure: Actual Sales Revenue and Growth Rate of the China Mobile Games Market, 2014–2019
Figure: Actual Sales Revenue and Growth Rate of the China Mobile Games Market, 2014–2019
Figure: Actual Sales Revenue and Growth Rate of the China Mobile Online Games Market, 2014–2019
Figure: Actual Sales Revenue and Growth Rate of the China Mobile Console Games Market, 2014–2019
Figure: User Number and Growth Rate of the China Mobile Online Games Market, 2014–2019
Figure: China PC Single-Player Games Market Actual Sales Revenue and Growth Rate, 2014–2019
Figure: Tencent QQ Active Accounts and Maximum Number of Online Accounts at the Same Time, 2005–2014
Figure: Business Revenue and Growth Rate of Tencent Games, 2011–2014
Figure: Business Revenue and Growth Rate of NetEase Games, 2011–2014
Figure: Business Revenue and Growth Rate of Shanda Games, 2011–2014
Figure: Business Revenue and Growth Rate of Changyou, 2011—2014
Figure: Business Revenue and Growth Rate of Perfect World, 2011—2014
Figure: Business Revenue and Growth Rate of Giant Games, 2011—2014
Figure: Business Revenue and Growth Rate of CMGE, 2012—2014
Figure: Business Revenue and Growth Rate of iDreamSky Games, 2014
Figure: Open Platforms Reshape the Internet Environment, 2014
Figure: Actual Sales Revenue of the China Online Game Market: Comparison of 2014 and 2015 Forecasts
Figure: Actual Sales Revenue Growth Rate of the China Online Game Market: Comparison of 2014 and 2015 Forecasts

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