Business Strategy: European Digital Stores — The Importance of Flexible Fulfillment to the Omni-Channel Consumer
This IDC Retail Insights study looks specifically at the omni-channel fulfillment and execution area and assesses Western European retailers' investment plans for 2016 and beyond, emphasizing technologies they will leverage to offer a full omni-channel experience to their customers. It discusses the key findings of the IDC Retail Insights European Consumer Survey, IDC European Vertical Markets Survey, and IDC's EMEA DX Summit Survey, which were carried out among retail companies in Western Europe. "Modern digital consumers value speed of purchase, convenience, availability of multiple delivery options, and having clear and easy-to-manage return policies the most," said Luca Bonacina, senior research analyst, IDC Retail Insights. "In such a context, fulfilling complex customer order requirements across multiple touch points is one of the biggest challenges European retailers are dealing with at the moment. Developing new and advanced execution and fulfillment capabilities will require retailers to take a holistic approach from a technological perspective that will go beyond the fulfillment-related technologies, and consider all the other enabling business process technologies which represent the backbone of the new capabilities."
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