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UK Kitchen Storage - 2018

UK Kitchen Storage - 2018

Summary

The kitchen storage market saw strong volume-driven growth ahead of the overall homewares market in 2017, driven by food storage as the trend for meal prepping and using hydration products encouraged purchases. In 2018, inflation overtook volume as the main driver of growth as many consumers have now bought products they didn’t own previously. As the main purchase motivation is replacing and old worn out item, growth will slow next year.

Replacing worn out items accounted for 63.8% of purchases. However, buying a new item which the consumer didn’t own before was the reason given for 41.7% of purchases. The re-usable water bottle has the second highest penetration of all kitchen storage items, at 18.2%, reflecting concerns relating to health and hydration, and reduction of single use plastics.

Growth for the kitchen storage market will pick up from 2020, as volumes recover and consumers start to replace older items. Growth will start to be driven by storage racks, which includes items such as wine racks, as consumer confidence recovers and consumers begin to spend on more discretionary items.

UK Kitchen Storage - 2018, report offers comprehensive insight and analysis of the UK Kitchen Storage market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.

The report focuses on food storage, cleaning storage, utensil storage and storage racks.

Scope

  • Over the next five years, the UK Kitchen Storage market will grow by 34.4m. Although heavily replacement driven, some of this growth will be the result of a trend towards more impulse purchases of Kitchen Storage.
  • Grocers and homeware specialists hold the largest share of the market, and will grow share to 2023. The department store channel will lose the most share to 2023.
  • The Kitchen Storage market has also be impacted by social trends, such as the trend for meal prepping and reducing food and packaging waste.
Reasons to buy
  • Using our five year forecasts to 2023, learn which subcategories in the Kitchen Storage market will be the fastest performing to ensure more focus and investment in these winning product areas.
  • Understand how drivers of Kitchen Storage, such as price, quality, design and innovation, change in importance among different demographics in order to maximise sales potential.
  • Learn how smaller living influence what consumers are looking for when purchasing kitchen storage items.
  • Learn what impact the meal prepping trend will have on Kitchen Storage categories.
  • See which retailers are set to gain share in 2018 and beyond and the reasons behind this.


What is included
ISSUES AND STRATEGIES
Main issues in UK Kitchen Storage:
1. Space saving is important
2. Designs should match living space
3. Meal prepping
4. Concerns over single-use plastics
Strategies for success
THE MARKET
Overall sector size and growth
Sector size and growth: food storage
Sector size and growth: cleaning storage
Sector size and growth: utensil storage
Sector size and growth: storage racks
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
THE CONSUMER
Headlines
Penetration and profiles
Net agreement statements
Research process
Purchase motivation
Factors of importance
Average spend
Why consumers purchased reusbale water bottle
Why consumers meal prep
Retailer usage
Considerd and used conversion
Retailer usage by demographic
Drivers of retailer choice
Retailer usage by segment
Channel usage
Online fulfillment
FURTHER DETAILS
Methodology
Market sizing
List of Tables
Category growth and size by sub-category, 2018-23e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top 5 retailers, financial year ending 2018
Penetration by product, 2018
Purchase motivation
Average spend by subcategory
Average spend by product
Retailer usage by subcategory, 2018
Considered, used and conversion for overall UK Kitchen Storage, 2018
Retailer usage by demographics, 2018
Retailer usage by segment, 2018
Channel usage for researching UK Kitchen Storage, 2018
Channel usage for purchasing UK Kitchen Storage, 2018
Online Fulfillment for UK Kitchen Storage, 2018
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - food storage, 2017-23e
Market growth - food storage, 2017-23e
Market size - cleaning storage 2017-23e
Market growth - cleaning storage 2017-23e
Market size - utensil storage, 2017-23e
Market growth - utensil storage 2017-23e
Market size - storage racks, 2017-23e
Market growth - storage racks, 2017-23e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 UK Kitchen Storage retailers, 2018e
Change in share among top 10 UK Kitchen Storage retailers on 2017
UK Kitchen Storage market share for Tesco, 2016-18e
Retailer demogrpahics for Tesco, 2018
Customer share overall by category for Tesco, 2018
UK Kitchen Storage market share for IKEA, 2016-18e
Retailer demogrpahics for IKEA, 2018
Customer share overall by category for IKEA, 2018
UK Kitchen Storage market share for ASDA, 2016-18e
Retailer demogrpahics for ASDA, 2018
Customer share overall by category for ASDA, 2020
UK Kitchen Storage market share for Sainsbury's, 2016-18e
Retailer demogrpahics for Sainsbury's, 2018
Customer share overall by category for Sainsbury's, 2018
UK Kitchen Storage market share for Dunelm, 2016-18e
Retailer demogrpahics for Dunelm, 2018
Customer share overall by category for Dunelm, 2018
UK Kitchen Storage market share for Wilko 2018
UK Kitchen Storage market share for The Range 2018
UK Kitchen Storage market share for Amazon 2018
UK Kitchen Storage market share for B&M 2018
Overall penetration for UK Kitchen Storage, 2018
Profile by demographic for UK Kitchen Storage, 2018
Penetration by region for UK Kitchen Storage, 2018
Overall penetration for food storage, 2018
Profile by demographic for food storage, 2018
Penetration by region for food storage, 2018
Overall penetration for cleaning storage, 2018
Profile by demographic for cleaning storage, 2018
Penetration by region for cleaning storage, 2018
Overall penetration for utensil storage, 2018
Profile by demographic for utensil storage, 2018
Penetration by region for utensil storage, 2018
Overall penetration for storage racks, 2018
Profile by demographic for storage racks, 2018
Penetration by region for storage racks, 2018
Research process for UK Kitchen Storage, 2018
Time spent on research process for UK Kitchen Storage, 2018
What consumers researched when purchasing kitchen storage, 2018
Purchase motivation for overall UK Kitchen Storage, 2018
Price/quality concerns of Kitchen Storage, 2018
Why consumers purchased a reusable water bottle
Why consumers meal prep
Retailer usage for overall UK Kitchen Storage, 2018
Average spend by Kitchen Storage subcategories, 2018
Retailer convesion rates for UK Kitchen Storage 2018
Retailer usage by demographic for UK Kitchen Storage, 2018
Drivers of retailer choice, 2018
Drivers of retailer choice, categorised, 2018
Retailer usage by segment, 2018
Channel usage when researching UK Kitchen Storage, 2018
Channel usage when purchasing UK Kitchen Storage, 2018
Online fulfilment for UK Kitchen Storage, 2018

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