Success Case Study: The Honest Company - Capitalizing on the consumer demand for chemical-free products
Success Case Study: The Honest Company, is part of GlobalData’s Successes and Failures research. It examines the details and the reasons behind the success of The Honest Company in the US and Canada. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the cosmetics & toiletries market.
The Honest Company started selling products online in 2012, with the intention of enticing young, new parents who seek toxic-free products for their babies and kids. All Honest products claim to be chemical-free, and the brand enjoys great celebrity endorsement by co-founder, famous Hollywood actress Jessica Alba.
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