Online Retailing in Saudi Arabia, Summary & Forecasts to 2022
Online Retailing in Saudi Arabia, Summary & Forecasts to 2022, report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Saudi Arabia. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories).
M-commerce is fuelling online sales in the country. Increasing availability of smartphones and a surge in the number of users accessing the internet through smartphones are the major reasons aiding the online growth in the country. M-commerce has become an opportunity for the retailers to better engage with customers.
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