Online Retailing in Austria - Market Shares, Summary and Forecasts to 2025

Online Retailing in Austria - Market Shares, Summary and Forecasts to 2025

Summary

This report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Austria. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2020 along with recent key developments.

This report provides in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics and the impact of COVID-19 on online retail sales in the country.

Scope

  • The online market in Austria grew by 15.3% in 2020 to €8.6 billion as the pandemic forced customers to explore the online channel for purchases.
  • Advertising through digital media and interacting with customers through social media has boosted online channel sales
  • Online food & grocery sales in Austria grew by 24.5% to reach €1.2 billion in 2020 driven by convenience of home delivery services.
  • Electricals has the highest penetration of 32.5% in 2020, among all sectors for online sales in the country.
Reasons to Buy
  • Gain a comprehensive view of the online retail industry and forecasts to 2025
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the online retail market
  • Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential
  • Understand who the main competitors are in the sectors and their price positioning


  • Executive Summary
  • Online drivers
  • Trends in online retail
  • Austria market context
    • Online retail summary
    • Economic indicators: Gross domestic product
    • Economic indicators: Household expenditure
    • Internet users and penetration rates
    • Fixed broadband users and penetration
    • Mobile phone subscriptions and penetration
    • Regional comparison of mobile phone use and penetration
    • Retail jobs analytics
  • Online retail in Austria
    • Online dynamics: Total Retail
    • Online retail market
      • Table Online and offline retail sales, share, and forecast in Austria: 2015, 2020, and 2025
    • Channel growth - Future performance
    • Online retail market - sector dynamics
      • Table Summary of online sales per sector in Austria
    • Online retail market - top 10 online retailers by market share
    • Online retail market - top 10 online retailers by value
    • Online retail market - top five online specialist retailers by market share
  • Clothing, footwear & accessories
    • Online dynamics: Clothing, footwear & accessories sales and penetration
    • Online retail market - top 10 online clothing & footwear retailers by market share
  • Food & grocery
    • Online dynamics: Food & grocery sales and penetration
    • Online retail market - top 10 online food & grocery retailers by market share
  • Electricals
    • Online dynamics: Electricals sales and penetration
    • Online retail market - top 10 online electricals retailers by market share
  • Health & beauty
    • Online dynamics: Health & beauty sales and penetration
    • Online retail market - top 10 online health & beauty retailers by market share
  • Home
    • Online dynamics: Home market sales and penetration
    • Online retail market - top 10 online home retailers by market share
  • Others
    • Online dynamics: Others sales and penetration
  • Appendix
    • Definitions
  • Methodology
    • About GlobalData

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings