Mobile Gaming in Consumer - Thematic Research

Mobile Gaming in Consumer - Thematic Research

Summary

This report provides an overview of how FMCG companies are adapting to meet demands in changing behaviors around entertainment. It looks at how particular technologies have been implemented, and how popular their uptake has been. Furthermore, it assesses the impact that COVID-19 has had on mobile gaming, and how it will influence consumer behavior in the years ahead.

Mobile gaming has grown significantly with smartphone uptake. Free-to-play content that connects to in-game rewards is popular with advertisers and has become a logical opportunity for the next generation of gaming content. Consumer goods companies are targeting mobile gaming as the next frontier for user engagement and marketing purposes.

Scope

  • Mobile gaming is a highly competitive market, with several companies battling for market share. GlobalData estimates that the top five companies held around 47% of the market by revenue in 2020.
  • Smartphones held an 83% share of mobile gaming market revenue in 2020. By 2030, smartphones’ market share will grow to 88%.
  • Gaming is a key focus for most smartphone makers as it helps to attract young consumers. Asus, Xiaomi, and Lenovo are developing gaming-focused smartphones, while Apple, Samsung, and Oppo (BBK Electronics) are making gaming a critical element in new devices.
Reasons to Buy
  • Gain insight into the latest sub-trends around mobile gaming.
  • Identify how consumer goods companies are using mobile gaming in their business strategies.
  • Discover how new consumer behaviors will influence mobile gaming and tablets in the years ahead.


  • Executive summary
    • Inside
    • Related reports
    • Report type
  • Players
    • Table Figure 1: Who are the leading players in the mobile gaming theme, and where do they sit in the value chain?
  • Technology briefing
    • What is mobile gaming?
      • Table Figure 2: Two main types of devices are used in mobile gaming
    • Hardware
      • Processors
      • Displays
        • Table Figure 3: Refresh rate is the count of how many times the device' screen is redrawn each second
      • Audio
    • Connectivity
      • Telecom networks
      • Cloud services
    • Software
      • Game engines
      • Frame rate
      • Live operations (LiveOps)
        • Table Figure 4: The live operations (LiveOps) lifecycle
  • Trends
    • Technology trends
      • Table Technology trends
    • Macroeconomic trends
      • Table Macroeconomic trends
    • Regulatory trends
      • Table Regulatory trends
    • Consumer trends
      • Table Consumer trends
  • Industry analysis
    • Market size and growth forecasts
      • Table Figure 5: Mobile gaming will generate $272bn in revenue by 2030
      • Table Figure 6: Smartphones are the dominant mobile gaming platform by revenue
      • Table Figure 7: Asia-Pacific contributed nearly 60% of global mobile gaming revenue in 2020
      • Table Figure 8: Five countries generated 75% of global mobile gaming revenue in 2020
      • Table Figure 9: The video games market will be worth $470bn by 2030, up from $173bn in 2020
      • Competitive analysis
        • Table Figure 10: Five companies accounted for nearly 50% of the mobile gaming market in 2020
    • Use cases
      • Table Figure 11: Animal Crossing: New Horizons features streetwear clothing brand, Supreme.
      • Animal Crossing features popular clothing brands to entice creative consumers in a virtual retail world
        • Table Figure 12: Among Us brings updates for its casual game by introducing new colors and challenges
      • Among Us promotes social interaction and teamwork
        • Table Figure 13: Mobile gaming enthusiasm can help coffee chains sell products in-store
      • Tim Hortons began selling on a WeChat enabled mini program, amassing 3 million users in 9 months
    • Mergers and acquisitions
      • Table Mergers and acquisitions
    • Timeline
      • Table Figure 14: The mobile gaming story
  • Value chain
    • Table Figure 15: The mobile gaming value chain
    • Creation layer
      • Game developers and publishers
      • Game engine providers
        • Table Figure 16: Mobile gaming value chain - creation layer
    • Monetization layer
      • Payment service providers
      • Ad networks
    • Distribution layer
      • Cloud service providers
      • Content delivery networks
      • Telecom networks
      • App stores
      • Social platforms
        • Table Figure 17: Mobile gaming value chain - distribution layer
    • Device layer
      • Table Figure 18: Mobile gaming value chain - device layer
  • Companies
    • Consumer goods companies
      • Table Consumer goods companies
    • Technology companies
      • Table Technology companies
  • Sector scorecard
    • Gaming sector scorecard
      • Who's who
        • Table Figure 19: Who does what in the gaming space?
      • Thematic screen
        • Table Figure 20: Thematic screen
      • Valuation screen
        • Table Figure 21: .Valuation screen
  • Glossary
    • Table Glossary
  • Further reading
    • GlobalData reports
      • Table GlobalData reports
  • References
  • Our thematic research methodology
    • Viewing the world's data by themes makes it easier to make important decisions
    • Traditional research does a poor job of picking winners and losers
    • That is why we developed our "thematic engine"
    • How do we create our sector scorecards?
      • Table Figure 22: Our five-step approach for generating a sector scorecard
    • What is in our sector scorecards?
    • How do we score companies in our thematic screen?
    • How our research reports fit into our overall thematic research ecosystem?
  • About GlobalData
    • GlobalData is a leading provider of data, analytics, and insights on the world's largest industries.

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