Localism - Consumer Behavior Case Study

Localism - Consumer Behavior Case Study

Summary

Localism - Consumer Behavior Case Study is part of the Consumer Behavior Case Study report series. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it.

According to a GlobalData survey, at least one in 10 consumers globally claim to have a preference for smaller brands over multinationals. This report examines the trend and how industry players can tap into it.

Scope

• Develop more transparent product/service solutions through a more local supply chain to ensure consumer trust.
• Partner with local suppliers to co-create products that align closely with the personality and lifestyle of local consumers.
• Support small/independent businesses through donations and partnerships.

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned

Cadbury
Din Tara Ta
Nivea
Danone
EU Commission
McDonald's
McCain