Italy: Online Retailing Summary & Forecasts to 2023

Italy: Online Retailing Summary & Forecasts to 2023

Italy: Online Retailing Summary & Forecasts to 2023


“Italy: Online Retailing Summary & Forecasts to 2023” report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Italy. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments.

The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories)

The demand for online retail has improved in recent years, with the market rising from €5.5 billion in 2013 to €15.5 billion in 2018 and is forecast to reach €34.9 billion in 2023 growing at a CAGR of 17.6%. All sectors registered double-digit growth between 2013-18, riding on increased demand for online retail products, retailer investment and rising internet penetration


  • Retailer initiatives and constant improvements in service draw more customers online
  • Innovative marketing and value driven services help online retail sustain double digit CAGR
  • Despite poor consumer confidence in an ailing economy, online maintains its high growth
  • Low penetration, hectic lifestyles and logistics improvements aid grocery outperformance
  • Online pureplays make up 20.1% of the top 20’s 34.8% share of online market
Reasons to buy
  • Gain comprehensive knowledge on 26 product categories in Italy, online retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the online retail market
  • Investigate current and forecast online trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial online trends influencing consumer behaviour
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories online from 2013, with forecasts until 2023

Drivers and inhibitors
Trends in online retail
Market context
Online retail in the country
Clothing, footwear & accessories
Food & grocery
Health & beauty
Definitions and Methodology

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