ForeSights: Voice-Activated Shopping - Shopping that utilizes voice-recognition technology

ForeSights: Voice-Activated Shopping - Shopping that utilizes voice-recognition technology


Voice-activated shopping uses voice queries to shop for products or services on a freestanding device like a smart speaker, digital voice assistant, or smartphone.

Voice-activated shopping takes internet shopping to a higher level by using voice-recognition software embedded in devices like smart speakers, digital voice assistants, or smartphones to shop for products. These devices use the consumer's voice to execute a search for a product or service with no physical interaction with a keyboard, mouse, or screen needed.


  • Voice-activated shopping is powered by technology that enables the consumer to shop for products or services just by talking.
  • Devices that enable voice-activated shopping include smart speakers (also referred to as digital voice assistants) and smartphones.
  • Voice-activated shopping removes friction from the current online shopping process since no typing or tapping is necessary to shop.
  • Voice-activated shopping tends to be winner take all because search results tend to focus on one or two options instead of an entire list.
  • Supermarket shopping is still dominated by brick-and-mortar stores; voice-activated shopping may chip away at that dominance.
  • Screen size (too small) and ease-of-use are barriers keeping consumers from embracing online shopping; voice-activated shopping solves both issues.
Reasons to buy
  • Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. Introduction
2. What?
3. Why?
4. Take-outs
5. Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook