Digitalization in Consumer Goods - Thematic Research

Digitalization in Consumer Goods - Thematic Research


Digitalization enables brands to rapidly adjust to changes in demand and consumer behavior. FMCG companies, retailers, and foodservice outlets have adopted digitalization in response to increasing smartphone usage and consumer desires for on-demand service.

This report provides an overview of digitalization in FMCG. It looks at how particular digital technologies have been implemented, and how popular their uptake has been. Furthermore, it assesses the impact that COVID-19 has had on digitalization within consumer goods.


  • The rollout of digitalization has been pre-empted by the need to offer consumers greater personalization and convenience.
  • COVID-19 has exacerbated demand for direct-to-consumer (D2C) strategies as brands seek to access their consumer base beyond the traditional retail model.
  • New forms of digitalization will continue to enhance the e-commerce experience. AR, the overlay of digital content into a real-world environment, is increasingly making headway into online shopping.
Reasons to Buy
  • Gain insight into the latest sub-trends around digitalization.
  • Identify new and emerging technologies to help better position your product offering.
  • Discover the latest innovations and learn what is trending among particular digital technologies.

  • Executive summary
  • Consumer attitudes
  • Trends
    • Technology trends
      • Table Technology trends
    • Macroeconomic trends
      • Table Macroeconomic trends
    • Regulatory trends
      • Table Regulatory trends
  • Industry analysis
    • Market size and growth forecasts
      • Table Figure 1: Smart city spending will continue to rise
      • AR and VR will continue to grow
        • Table Figure 2: AR and VR will continue to grow over the next decade
  • Impact on consumer goods and services
    • The impact of COVID-19
    • Use cases
      • Ocado's use of robots in warehouse automation
        • Table Figure 3: Ocado robots at work
      • Walmart revises its store layout to add digital aisle navigation and an app-friendly customer experience
        • Table Figure 4: Walmart has introduced self-checkouts, designed with social distancing in mind
      • Haig Club - Diageo sets up a direct-to-consumer Haig Club store for UK consumers
        • Table Figure 5: Diageo is offering its consumers a new way to buy whisky
    • Mergers and acquisitions
      • Table Mergers and acquisitions
    • Timeline
      • Table Figure 6: The digitalization story
  • Value chain
    • Table Figure 7: The digitalization value chain
    • Consumer drivers
      • Access to information
      • Immediate solutions
    • Brand and product attributes
      • Increased connectivity
      • Providing reassurance
      • Saving time
    • Sub-themes
      • Interacting online
      • Personal connections
      • Conversational platforms
      • Online gaming
      • Monitoring and tracking
      • Busy lifestyles
      • Automated home
  • Companies
    • Public companies
      • Table Public companies
    • Private companies
      • Table Private companies
  • Glossary
    • Table Glossary
  • Further reading
    • GlobalData reports
      • Table GlobalData reports
    • References
  • Our thematic research methodology
    • Table Figure 8: Our five-step approach for generating a sector scorecard
  • About GlobalData
  • Contact Us

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook