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Country Profile: Cosmetics & Toiletries in Thailand

Country Profile: Cosmetics & Toiletries in Thailand

Summary

GlobalData’s Country Profile: Cosmetics & Toiletries in Thailand', provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

The Thai cosmetics & toiletries industry is led by the skincare sector, while feminine hygiene is forecast to register the fastest growth in value terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of cosmetics & toiletries products in the country. Flexible packaging is the most commonly used pack material, while rigid plastics is expected to grow the fastest in the industry. Unilever, ‘Procter & Gamble’ and L`Oreal S.A. are the leading players in The Thai cosmetics & toiletries industry.

What else is contained?

  • Industry data: Overall industry value and volume data with growth analysis for 2013-2023.
  • Sector coverage: Value and growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
  • Distribution data: Percentage of sales within each sector through distribution channels such as hypermarkets & supermarkets, health & beauty stores, department stores, convenience stores, drugstores & pharmacies, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, e-retailers, chemists/pharmacies, parapharmacies/drugstores, direct sellers, and other general retailers.
  • Leading players: Market share of brands and private labels in value terms in 2018.
  • Packaging data: consumption breakdown for package materials and pack types in each sector in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
  • The per capita consumption of cosmetics & toiletries is higher in Thailand compared to the regional level
  • The Thai cosmetics & toiletries industry is expected to grow at a CAGR of 6.5% by value during 2018-2023
  • The Skincare is the largest sector in the Thai cosmetics & toiletries industry in 2018
  • Per capita consumption of personal hygiene products is the highest compared with other cosmetics & toiletries sectors in Thailand
  • Hypermarkets & supermarkets is the leading distribution channel in the Thai cosmetics & toiletries industry
  • Nivea is the leading brand in the Thai cosmetics & toiletries industry
  • Flexible packaging is the most commonly used pack material in the Thai cosmetics & toiletries industry
  • Older Consumers accounted for the leading share in the consumption of Cosmetics & Toiletries in Thailand.
Reasons to buy
  • Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Thailand in the global and regional context
Thailand in the global and Asia-Pacific cosmetics & toiletries industry
Thailand compared to other leading countries in Asia-Pacific
Per capita consumption and expenditure - Thailand compared to Asia-Pacific and global level
Industry analysis - cosmetics & toiletries
Country snapshot - cosmetics & toiletries industry in Thailand
Value and volume analysis - cosmetics & toiletries industry in Thailand
Cross sector comparison - value and growth rate
Change in sector share by value
Cross sector comparison - volume and growth rate
Change in sector share by volume
Per capita consumption analysis by sector
Sector analysis: feminine hygiene
Category analysis (in value terms): feminine hygiene
Category analysis (in volume terms): feminine hygiene
Sector analysis: fragrances
Category analysis (in value terms): fragrances
Category analysis (in volume terms): fragrances
Sector analysis: haircare
Category analysis (in value terms): haircare
Category analysis (in volume terms): haircare
Sector analysis: make-up
Category analysis (in value terms): make-up
Category analysis (in volume terms): make-up
Sector analysis: male toiletries
Category analysis (in value terms): male toiletries
Category analysis (in volume terms): male toiletries
Sector analysis: oral hygiene
Category analysis (in value terms): oral hygiene
Category analysis (in volume terms): oral hygiene
Sector analysis: personal hygiene
Category analysis (in value terms): personal hygiene
Category analysis (in volume terms): personal hygiene
Sector analysis: skincare
Category analysis (in value terms): skincare
Category analysis (in volume terms): skincare
Sector analysis: suncare
Category analysis (in value terms): suncare
Category analysis (in volume terms): suncare
Distribution analysis
Distribution channel share analysis: cosmetics & toiletries
Distribution channel share analysis by sector
Competitive landscape
Brand share analysis by industry
Brand share analysis by sector
Private label share analysis by sector
Growth of private label compared to branded products
Degree of consolidation/fragmentation by sector
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
The Thai cosmetics & toiletries industry - demographic analysis
Macroeconomic analysis
Economic summary, labor market trends and demographic trends
Globaldata country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value sectors and fastest-growing categories
Cross sector comparison - value share (2013-2023)
Cross sector comparison - volume share(2013-2023)
Per capita consumption (by sector), Thailand compared to Asia-Pacific and global levels (in units), 2018
Feminine hygiene - value analysis by category, 2013-2023
Feminine hygiene - volume analysis by category, 2013-2023
Fragrances - value analysis by category, 2013-2023
Fragrances - volume analysis by category, 2013-2023
Haircare - value analysis by category, 2013-2023
Haircare - volume analysis by category, 2013-2023
Make-up - value analysis by category, 2013-2023
Make-up - volume analysis by category, 2013-2023
Male toiletries - value analysis by category, 2013-2023
Male toiletries - volume analysis by category, 2013-2023
Oral hygiene - value analysis by category, 2013-2023
Oral hygiene - volume analysis by category, 2013-2023
Personal hygiene - value analysis by category, 2013-2023
Personal hygiene - volume analysis by category, 2013-2023
Skincare - value analysis by category, 2013-2023
Skincare - volume analysis by category, 2013-2023
Suncare - value analysis by category, 2013-2023
Suncare - volume analysis by category, 2013-2023
Change in distribution share, 2013-2018
Performance overview (score: 1-100)
Sector data, by category
Per capita consumption (in units), 2013-2023
Per capita expenditure, 2013-2023
Cosmetics & toiletries sales distribution in Thailand - by sector, 2018
Brand share (in value terms) in the cosmetics & toiletries industry, 2018
Brand share (in value terms) in the cosmetics & toiletries industry by sector, 2018
Pack material (in million pack units), 2013-2023
Pack materials by sector (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by sector (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by sector (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by sector (in million pack units), 2018
Real GDP and annual growth (%), 2015-2022
Nominal GDP and annual growth (%), 2015-2022
Consumer price inflation (%), 2015-2022
Employed people and unemployment rate (%), 2015-2022
Nominal household final consumption expenditure and annual growth (%), 2015-2022
Population and annual growth (%), 2015-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Value and volume share of Thailand in the global and Asia-Pacific cosmetics & toiletries industry, 2018-2023
Thailand compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Thailand, Asia-Pacific, and global, 2013-2023
PCE comparison - Thailand, Asia-Pacific, and global, 2013-2023
Market size and growth analysis by value and volume, cosmetics & toiletries industry, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in sector share (in value terms), 2018-2023
Cross sector comparison - volume growth rate (2013-2023)
Change in sector share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, feminine hygiene sector, 2013-2023
Market size and growth analysis by value and volume, fragrances sector, 2013-2023
Market size and growth analysis by value and volume, haircare sector, 2013-2023
Market size and growth analysis by value and volume, make-up sector, 2013-2023
Market size and growth analysis by value, male toiletries sector , 2013-2023
Market size and growth analysis by value and volume, oral hygiene sector, 2013-2023
Market size and growth analysis by value and volume, personal hygiene sector, 2013-2023
Market size and growth analysis by value and volume, skincare sector, 2013-2023
Market size and growth analysis by value and volume, suncare sector, 2013-2023
Share of key distribution channels, 2018 - cosmetics & toiletries
Key distribution channel share by sector, 2018
Leading brands (in value terms) in the cosmetics & toiletries industry, 2018
Leading brands (in value terms) by sector in the cosmetics & toiletries industry, 2018
Private label penetration by sector (in LCU terms), 2018*
Growth analysis, private label and brands, 2018*
Sector-wise consolidation/fragmentation (in value terms) - cosmetics & toiletries, 2018*
Key pack materials in the Thai cosmetics & toiletries industry, percentage share of pack units, 2018
Annual growth rate by key pack material , 2013-2023
Use of pack material by sector (in pack units), 2018
Key pack types in the Thai cosmetics & toiletries industry, percentage share of pack units, 2018
Annual growth rate by key pack type , 2013-2023
Use of pack type by sector (in pack units), 2018
Key closure types in the Thai cosmetics & toiletries industry, percentage share of pack units, 2018
Annual growth rate by key closure type , 2013-2023
Use of closure types by sector (in pack units), 2018
Key primary outer types in the Thai cosmetics & toiletries industry, percentage share of pack units, 2018
Annual growth rate by key primary outer type , 2013-2023
Use of primary outer type by sector (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2018
Five highest risk nations in GCRI Q3 2018
Country risk analysis - Thailand compared to Asia-Pacific and the world

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