Cigarettes in South Korea, 2017, is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
South Korea is one of the largest markets for cigarettes in South East Asia, however sales have steadily declined since 2009 as result of weaker economic conditions and ever-tighter smoking restrictions. The market dropped by 22.3% to 69.5 billion pieces in 2015, after a massive hike in prices was imposed by the Korean Government in January 2015. The market began to recover again in 2016, when volume increased by 9.8% to 76.3 billion pieces. The current outlook suggests that cigarette market volume will recover a little in further in 2017 and 2018 but then return to a slow decline. The market volume in 2025 is forecast to still be 2.2% above the depressed level of 2015, at 71 billion pieces.
Per capita consumption levels rank among the highest in the world despite having been in steady decline.
The market is dominated by domestic brands which still form over 59% of the market, while international brands held over 40% of volume in 2016.
The South Korean cigarette market remains dominated by Korean Tobacco & Ginseng Corporation (KT&G) with 59.2% market share in 2016.
The major rival of KT&G is Philip Morris International (PMI) with 21.0% share in 2016, followed by British America Tobacco (BAT) and Japan tobacco International (JTI) with 14.2% and 5.6% share respectively in 2016.
The market volume in 2025 is forecast to still be 2.2% above the depressed level of 2015, at 71 billion pieces.
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