Changes in Product Choices - COVID-19 Consumer Survey Insights - Week 5

Changes in Product Choices - COVID-19 Consumer Survey Insights - Week 5

Summary

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25, 2020.

This report focuses on how consumers' product choices have changed across the first five weeks of our COVID-19 consumer tracker. Purchasing decisions in the following categories are investigated: beverages, food products, personal care, dairy, and others.

Scope

  • Concern about germs and safety is fueling an increase in purchases of household care products.
  • Unemployment and health concerns are causing many consumers to strike alcohol off their shopping lists.
  • Purchasing of products for leisure activities has increased, while large purchases and clothing are becoming less popular.
  • Healthy, long-life, and filling foods are a priority for consumers.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.


Consumer Survey Insights: Changes in Product Choices - Week 5
A global snapshot of week 5 statistics illustrates that cleaning products are overall among the top most bought, while clothing and furniture purchases have been put on hold
Bottled water is the beverage near a third of consumers are buying more of since the outbreak of COVID-19
Unemployment and health concerns are causing many consumers to strike alcohol off their shopping lists
Hygiene products are the biggest categories consumers are stocking up on, while beauty and grooming terms has been less popular
Dairy products are overall relatively popular but white milk remains the frontrunner
Healthy or long-life/filling foods are a priority for consumers while indulgent goods are less important to consumers
Household care and health products is the biggest category for consumer stockpiling behaviours
Purchasing of products for leisure activities has increased, while large purchases and clothing are becoming less popular
About the Survey
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