A-Beauty - ForeSights
A-beauty is being acclaimed for its less-is-more approach and focus on clean label trends. It is being embraced by consumers who want to look their best without spending a lot of time involved in other skincare routines such as K-beauty.
Every few years a new skincare regime seemingly captures significant consumer attention and innovation investment. Some of these include: K-beauty, which recommends 10-step skincare routines for moist or dewy skin with a glassy, translucent complexion; J-beauty, which follows a simpler process with fewer products akin to Western beauty regimens; and C-beauty, which is steeped in local tradition and heritage, including ingredients and rituals from traditional Chinese medicine.
The latest is beauty trend that is grabbing consumers’ attention is Australian Beauty. Also referred to as A-Beauty or Oz-Beauty, Australian Beauty is garnering attention for its ‘less-is-more’ approach, as well as organic and natural formulations, which help in obtaining a sun-kissed look while protecting against UV damage.
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