Tchibo Schweiz AG in Retailing (Switzerland)

Tchibo Schweiz AG in Retailing (Switzerland)

Tchibo is expected to continue exploiting its strategy of selling not only coffee but also a weekly-changing range of non-food articles at low prices, a concept that has proven popular in Switzerland. The company has established itself in the Germans-peaking part of Switzerland and, more recently, in the country’s French-speaking areas, although it is also planning to expand into other parts of the country. While growth through opening new outlets is likely slow down during the forecast period,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2016
Strategic Direction
Company Background
Digital Strategy
Summary 1 Tchibo Schweiz AG: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Tchibo Schweiz AG: Private Label Portfolio
Competitive Positioning
Summary 3 Tchibo Schweiz AG: Competitive Position 2015

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