Tchibo Schweiz AG in Retailing (Switzerland)
Tchibo is expected to continue exploiting its strategy of selling not only coffee but also a weekly-changing range of non-food articles at low prices, a concept that has proven popular in Switzerland. The company has established itself in the Germans-peaking part of Switzerland and, more recently, in the country’s French-speaking areas, although it is also planning to expand into other parts of the country. While growth through opening new outlets is likely slow down during the forecast period,...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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