Safilo Group SpA in Eyewear (World)
Safilo Group SpA is adjusting its strategy and brand portfolio by consumer segment in order to compete successfully in a very fragmented and competitive industry. Termination of licenses such as Gucci or Bottega Veneta, and acquisition of new licenses such as Jimmy Choo or Moschino, allows the company to reach a wider target of consumers. This diversified portfolio allows Safilo to reduce potential risk related to possible slowdowns, and to reduce general risk of changes in consumer behaviour.
Euromonitor International’s Safilo Group SpA in Eyewear (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Eyewear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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