Rewe SRL in Retailing (Romania)
Rewe is expected to continue to focus on offering the lowest possible prices in the forecast period. The company will continue to expand its private label range, focusing on products specifically tailored to Romanian consumers and using local producers where possible. The company is expected to continue to invest heavily in marketing, with a growing focus on online marketing and social media. However, the company is not expected to launch internet retailing, instead focusing on a low-priced...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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