Reckitt Benckiser Group Plc (RB) in Consumer Health (United Kingdom)
Reckitt Benckiser Group (RB)’s strategy is based on consumer health. In 2014 and 2015 the company threw its weight behind consumer health, in which sales were rising faster than in home care, and in which brand margins were also higher. Home care brands were on the back foot due to strong discounting pressures, especially from private label.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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