Reckitt Benckiser Group Plc (RB) in Consumer Health (United Kingdom)

Reckitt Benckiser Group Plc (RB) in Consumer Health (United Kingdom)

Reckitt Benckiser Group (RB)’s strategy is based on consumer health. In 2014 and 2015 the company threw its weight behind consumer health, in which sales were rising faster than in home care, and in which brand margins were also higher. Home care brands were on the back foot due to strong discounting pressures, especially from private label.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
September 2016
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Group Plc (RB): Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser Group Plc (RB): Competitive Position 2016

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