Niche Segment Rewriting the Rules in the Beauty Industry: Part II
Niche labels effectively exploit consumer megatrends to drive innovation and fill gaps missed by legacy brands. Several new entrants embody qualities that target healthy and clean living, and personalised and experiential features. Their force is facilitated by digital tools, such as app-based diagnostics, and social media to voice their story, especially with retailers previously sceptical on their potential. Hi-tech ventures are the new M&A targets for players seeking to renew their portfolio.
Euromonitor International's Niche Segment Rewriting the Rules in the Beauty Industry: Part II global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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