Merlin.pl SA in Retailing (Poland)
Merlin.pl SA is seeking to adapt its product range to changing customer expectations, while also focusing on the development of different delivery options. The company is also looking to strengthen its position in e-commerce in Poland and invest in the development of m-commerce in order to make the most of the opportunities the channel presents. In 2015, Merlin.pl expanded its offer to include food via the merlinfood.pl e-shop and started to trial delivery to Coolomat lockers. If the trial is...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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