LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods (Brazil)
LVMH invested heavily in Brazil in 2016 despite the country’s stuttering economy. Two months before the start of the Olympic Games in Rio, Louis Vuitton organished a fashion show at the Museum of Contemporary Art in Niteroi to mark the global launch of a collection named Resort2017. The event, which cost BRL60 million to stage, had a 500-strong guest list which included four international celebrities, namely Catherine Deneuve, Léa Seydoux, Alicia Vikander and Jaden Smith. The company also invest...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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