IGA Inc (Independent Grocers Alliance) in Retailing (Australia)
IGA witnessed its sales dip in 2015, demonstrating the extent to which it is being squeezed between the bargaining and marketing power of Coles and Woolworths and the discounted prices of Aldi. In response to these threats, the retailer decided to engage more forcibly in price competition, expand its private label, whilst at the same time renovate its stores in order to better cater to consumers’ growing preference for fresh and chilled foods.
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