Category: House & Home
House & Home market research reports by Euromonitor International
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Home Insecticides in Germany
Home insecticides in Germany recorded further retail volume and value growth in 2024. Rising temperatures and mixed periods of warm and wet weather resulted in a longer season for invertebrate populations such as flies and mosquitoes. This drove demand for home insecticides over a longer period. Nor ... Read More
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Bleach in Germany
In 2024, bleach in Germany recorded low current value growth, while overall demand continued to decline, albeit by a slower rate compared to the previous year. This was mainly due to price-sensitive consumers turning to bleach as an affordable alternative to surface care. The average unit price of b ... Read More
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Appliances and Electronics Specialists in Germany
In 2024, value sales of appliances and electronics specialists in Germany continued to decline as consumers persisted with their tendency to limit their purchases to essentials because of ongoing unstable economic circumstances, especially regarding consumer appliances and electronics. Sales tend to ... Read More
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Toilet Care in Germany
Toilet care in Germany experienced some volume and value decline in Germany in 2024, mainly due to the maturity of the category. Despite the overall weak performance, rim liquids and toilet liquids/foam were more dynamic during the year as they remained popular with local consumers. In response, pla ... Read More
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Home Products Specialists in Germany
Despite a second consecutive year of value sales decline in 2024, sales through home improvement and gardening stores in Germany remained higher than pre-pandemic levels. In addition, the rate of decline was slower than the previous year, and less severe compared to homewares and home furnishing sto ... Read More
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Dishwashing in Germany
Dishwashing in Germany performed well in 2024, with promotions continuing to dominate sales patterns. Local consumers remained highly responsive to attractive discounts, helping to support a rebound in volume sales. Although dishwashing products are considered essential, Germans have been reducing t ... Read More
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Polishes in Germany
Despite a further decline in demand, value sales of polishes Germany continued to rise in 2024, driven by increasing unit prices. Floor polish was the most dynamic performer, although this was due to it recording the highest unit price increase during the year, while volume sales declined by a faste ... Read More
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Laundry Care in Germany
Laundry care in Germany continued to perform well in 2024, with both retail volume and value sales rising. Local consumers increasingly opted for high-quality, multifunctional products that offered superior cleaning, fabric care and stain removal in a single solution. In particular, liquid tablet de ... Read More
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Surface Care in Germany
Surface care in Germany recorded further current value growth in 2024, supported by rising unit prices as a result of new product development. Local consumers are increasingly attracted to innovative formulations and unique fragrances that enhance the cleaning experience and help differentiate produ ... Read More
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Air Care in Germany
Air care in Germany recorded a positive performance in 2024, driven by the increasing relevance of the fragrance trend. Post-pandemic, the concept of the home as a cosy, clean and comfortable space helped drive category growth. This was further supported by players investing in developing novel frag ... Read More
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Home Care in Germany
Home care in Germany recorded significant current value growth in 2024, with retail volume sales rebounding following several years of decline. Home care in the local market continued to adapt to changing consumer needs and economic pressures. In 2024, price adjustments slowed in some categories as ... Read More
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Polishes in Austria
In Austria, polishes are primarily used on special occasions and for a few specific household items. The use of polishes for furniture and shoes has declined due to preferences for low-maintenance and casual items that do not require special care. Furthermore, general-purpose cleaners and wipes rega ... Read More
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Air Care in Austria
Although Austrian consumers continue to seek a fresh and clean atmosphere at home, air care's current value sales growth was marginal in 2024, with volume sales declining across various product types such as spray, electric, candle, and gel air fresheners. Increased prices, the high cost of living, ... Read More
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Appliances and Electronics Specialists in Morocco
Appliances and electronics specialist retailers in Morocco experienced steady growth in 2024, supported by continued economic stability, rising urbanisation and expanding retail footprints. Demand was bolstered by increasing access to affordable imported goods from countries such as China and Turkey ... Read More
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Home Products Specialists in Mexico
2024 saw pet shops continue to rise within home products specialists in Mexico, with the country being one of the leaders in terms of functional foods for pets; about 70% of Mexican households have pets as of 2024. In light of this, Mars Petcare is investing MXN3.5 billion in its plant in Querétaro, ... Read More
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Surface Care in Austria
Surface care continued to record mid-single-digit current value sales growth in Austria in 2024, primarily driven by average unit price increases. The demand for cleanliness and hygiene remained at a high level, maintaining overall volume sales. However, increasingly busy lifestyles reduced the amou ... Read More
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Toilet Care in Austria
Despite persistent decline in volume sales, significant increases in average unit prices positively influenced current value sales of toilet care products in Austria in 2024. The increased production and sales costs over the review period had a substantial effect on the average unit price developmen ... Read More
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Dishwashing in Austria
In 2024, dishwashing at that experienced low single-digit growth in current value terms, primarily driven by an increased demand for hand dishwashing and automatic dishwashing products. With Austrians continuing to dine at home more often, dishwashing activity remained high. To conserve energy, many ... Read More
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Home Products Specialists in Morocco
In 2024, home products specialists in Morocco benefited from increased government and private investment in construction and renovation projects. These efforts were largely shaped by key national events and recovery initiatives, including the reconstruction programme for regions impacted by the Al H ... Read More
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Appliances and Electronics Specialists in Mexico
Appliances and electronics specialists in Mexico continued to see current value growth in 2024, thanks mainly to a large part of the workforce still working from home and still spending to renovate their at-home workspaces. Although inflationary pressures may prevent Mexican buyers from spend most o ... Read More
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Bleach in Austria
Bleach experienced a decline in demand and volume sales in Austria in 2024, which also adversely impacted current value sales. Despite overall price increases that mitigated the negative effects of consistently decreasing volume sales, these measures were insufficient to shift current value sales in ... Read More
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Home Care in Austria
Home care in Austria recorded moderate single-digit current value sales growth, thanks in part to increases in average unit prices, across almost all categories in 2024. However volume sales remained stagnant or saw a decline. Increases were still primarily linked to further inflationary development ... Read More
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Laundry Care in Austria
Laundry care in Austria saw robust current value growth in 2024, mainly driven by laundry detergents. While overall volume sales was stagnant due to higher detergent concentration rates requiring less detergent per load, current value sales rose due to higher unit prices from increased production an ... Read More
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Home Insecticides in Austria
Home insecticides saw an increase in current value sales in Austria in 2024, primarily due to overall price increases and consumer preference for slightly more expensive product formats. Despite ongoing demand for convenience, efficacy, and long lasting effectiveness, electric insecticides and spray ... Read More
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Where Consumers Shop for Tissue and Hygiene
The global retail tissue and hygiene market saw moderate growth in 2024 amid inflationary pressures raising raw material costs and a shift to more affordable and private label brands. Remote work decline hit retail sales, while e-commerce strengthened - especially in Asia Pacific and North America - ... Read More
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