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Retail Tissue in the Netherlands

Publisher Euromonitor International
Published Apr 23, 2026
Length 36 Pages
SKU # EP21149136

Description

Retail tissue in 2025 achieved steady performance in retail current value terms, with growth to EUR640 million in an increase of 2% compared to the previous year, while retail volume rose marginally by 0.4% to 135,000 tonnes. This mirrors wider Western European dynamics, where inflationary pressures have started to ease and input costs, particularly for pulp, have moderated, reducing the pressure for aggressive price increases. Against a backdrop of cautious grocery spending and continued price...

Euromonitor International's Retail Tissue in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Retail Tissue in the Netherlands
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL TISSUE IN THE NETHERLANDS
Key Data Insights
2025 Developments
Toilet Paper Dominates as Tempo Exemplifies Premiumisation Strategy
Key Industry Trends
CHART 1 Key Industry Trends for Retail Tissue
Industry Performance
CHART 2 Tempo Brand Refresh to Diversify Customer Targeting
Edet Drives Sustainable Innovation to Defend Shelf Space and Value
CHART 3 Essity Launches Coreless Edet Toilet Paper for Sustainability
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Competition Set to Intensify as Innovation Shifts to Practical Upgrades
CHART 7 Analyst Insight for Retail Tissue
CHART 8 Forecast Value Sales 2020-2030
CHART 9 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Lidl, Albert Heijn and Kimberly-Clark Leverage Pricing and Innovation to Sustain Lead
CHART 10 Company Shares 2025
CHART 11 Brand Shares 2025
Channels
Supermarkets and Discounters Shape Tissue Purchasing through Promotions and Convenience
Grocery E-Commerce Sees Steady Gains as Online Shopping Complements In-Store Habits
CHART 12 Retail Channels 2020-2025
Economic Context
CHART 13 Economic Context for Retail Tissue
CHART 14 Real Gdp Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Retail Tissue
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
CHART 20 Key Industry Trends for Tissue and Hygiene
CHART 21 Care is Positioned as Affordable Luxury
CHART 22 Seni's Active Offers Pants Suitable for an Active Lifestyle
CHART 23 Value Sales 2020-2030
CHART 24 Value Sales by Category 2025
CHART 25 Analyst Insight for Tissue and Hygiene
CHART 26 Forecast Value Sales 2020-2030
CHART 27 Forecast Value Sales by Category 2025-2030
CHART 28 Company Shares 2025
CHART 29 Brand Shares 2025
CHART 30 Retail Channels 2020-2025
CHART 31 Economic Context for Tissue and Hygiene
CHART 32 Real Gdp Growth 2020-2030
CHART 33 Inflation 2020-2030
CHART 34 Consumer Context for Tissue and Hygiene
CHART 35 Population 2020-2030
CHART 36 Consumer Expenditure 2020-2030
CHART 37 Population by Generation 2025
TISSUE AND HYGIENE IN THE NETHERLANDS
Executive Summary
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Key Data Insights
Key Industry Trends
Industry Performance
Edet’S Coreless Launch Raises Sustainability Standards and Brand Value
Seni Active Normalises Incontinence with Discreet, Lifestyle-Led Solutions
What's Next?
Retailers and Brands Shift to Premium and Sustainable Formats to Drive Value
Adult Incontinence Brands Set to Accelerate Innovation as Population Ages and Stigma Falls
Sustainability Requirements to Reshape Portfolios and Supply Chains
Competitive Landscape
Albert Heijn and Branded Leaders Shape Value with Premiumisation
Channels
Albert Heijn and Jumbo Retain Shopper Loyalty through Weekly Convenience
Economic Context
Consumer Context
Country Reports Disclaimer

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