Category: Household Products
Household Products market research reports by Euromonitor International
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Bleach in Germany
In 2024, bleach in Germany recorded low current value growth, while overall demand continued to decline, albeit by a slower rate compared to the previous year. This was mainly due to price-sensitive consumers turning to bleach as an affordable alternative to surface care. The average unit price of b ... Read More
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Toilet Care in Germany
Toilet care in Germany experienced some volume and value decline in Germany in 2024, mainly due to the maturity of the category. Despite the overall weak performance, rim liquids and toilet liquids/foam were more dynamic during the year as they remained popular with local consumers. In response, pla ... Read More
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Dishwashing in Germany
Dishwashing in Germany performed well in 2024, with promotions continuing to dominate sales patterns. Local consumers remained highly responsive to attractive discounts, helping to support a rebound in volume sales. Although dishwashing products are considered essential, Germans have been reducing t ... Read More
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Polishes in Germany
Despite a further decline in demand, value sales of polishes Germany continued to rise in 2024, driven by increasing unit prices. Floor polish was the most dynamic performer, although this was due to it recording the highest unit price increase during the year, while volume sales declined by a faste ... Read More
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Laundry Care in Germany
Laundry care in Germany continued to perform well in 2024, with both retail volume and value sales rising. Local consumers increasingly opted for high-quality, multifunctional products that offered superior cleaning, fabric care and stain removal in a single solution. In particular, liquid tablet de ... Read More
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Surface Care in Germany
Surface care in Germany recorded further current value growth in 2024, supported by rising unit prices as a result of new product development. Local consumers are increasingly attracted to innovative formulations and unique fragrances that enhance the cleaning experience and help differentiate produ ... Read More
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Air Care in Germany
Air care in Germany recorded a positive performance in 2024, driven by the increasing relevance of the fragrance trend. Post-pandemic, the concept of the home as a cosy, clean and comfortable space helped drive category growth. This was further supported by players investing in developing novel frag ... Read More
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Home Care in Germany
Home care in Germany recorded significant current value growth in 2024, with retail volume sales rebounding following several years of decline. Home care in the local market continued to adapt to changing consumer needs and economic pressures. In 2024, price adjustments slowed in some categories as ... Read More
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Toilet Care in Austria
Despite persistent decline in volume sales, significant increases in average unit prices positively influenced current value sales of toilet care products in Austria in 2024. The increased production and sales costs over the review period had a substantial effect on the average unit price developmen ... Read More
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Dishwashing in Austria
In 2024, dishwashing at that experienced low single-digit growth in current value terms, primarily driven by an increased demand for hand dishwashing and automatic dishwashing products. With Austrians continuing to dine at home more often, dishwashing activity remained high. To conserve energy, many ... Read More
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Polishes in Austria
In Austria, polishes are primarily used on special occasions and for a few specific household items. The use of polishes for furniture and shoes has declined due to preferences for low-maintenance and casual items that do not require special care. Furthermore, general-purpose cleaners and wipes rega ... Read More
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Air Care in Austria
Although Austrian consumers continue to seek a fresh and clean atmosphere at home, air care's current value sales growth was marginal in 2024, with volume sales declining across various product types such as spray, electric, candle, and gel air fresheners. Increased prices, the high cost of living, ... Read More
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Surface Care in Austria
Surface care continued to record mid-single-digit current value sales growth in Austria in 2024, primarily driven by average unit price increases. The demand for cleanliness and hygiene remained at a high level, maintaining overall volume sales. However, increasingly busy lifestyles reduced the amou ... Read More
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Bleach in Austria
Bleach experienced a decline in demand and volume sales in Austria in 2024, which also adversely impacted current value sales. Despite overall price increases that mitigated the negative effects of consistently decreasing volume sales, these measures were insufficient to shift current value sales in ... Read More
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Home Care in Austria
Home care in Austria recorded moderate single-digit current value sales growth, thanks in part to increases in average unit prices, across almost all categories in 2024. However volume sales remained stagnant or saw a decline. Increases were still primarily linked to further inflationary development ... Read More
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Laundry Care in Austria
Laundry care in Austria saw robust current value growth in 2024, mainly driven by laundry detergents. While overall volume sales was stagnant due to higher detergent concentration rates requiring less detergent per load, current value sales rose due to higher unit prices from increased production an ... Read More
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Wipes in South Africa
Wipes in South Africa continued to record strong current value growth in 2024, despite inflation at the beginning of the year pushing up unit prices, thereby placing pressure on consumers. As a result, individuals turned to cost-reducing opportunities. In health and beauty specialists, rewards progr ... Read More
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Wipes in the United Kingdom
During the pandemic, many consumers adopted wipes in the UK as a staple in their lives, with the product considered convenient while also contributing to a higher degree of hygiene, both in the home and on a personal level. Post-pandemic, many local consumers have continued to purchase wipes due to ... Read More
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Wipes in Algeria
Wipes in Algeria recorded another solid performance in current value terms in 2024, with total sales growing at a marginally faster pace than in 2023. This was partly the result of price hikes imposed to offset enduring inflationary pressures, however, as all categories saw volume growth rates slow ... Read More
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Wipes in Chile
Wipes in Chile recorded a second consecutive year of value sales decline in 2024, indicating a slowdown following double-digit growth at the height of the pandemic. This was primarily due to decreasing birth rates affecting baby wipes, the largest value category overall, and consumers abandoning mor ... Read More
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Wipes in Mexico
Wipes experienced significant retail current value growth in Mexico in recent years, and although a slowdown in the rate of increase was observed in 2024 compared with the previous three years, it remained dynamic. The strong growth trend has been influenced by changing consumer cleaning habits post ... Read More
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Wipes in Switzerland
Retail value sales of wipes increased in 2024, with growth supported by demand for convenient and skincare-aligned solutions. Facial cleansing wipes remained the largest and most dynamic category, with value sales rising notably. Swiss consumers increasingly value time-saving products that support h ... Read More
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Wipes in South Korea
Retail current value sales of wipes saw only negligible growth in South Korea in 2024. However, performances differed widely across categories. Baby wipes remained the dominant category within wipes in 2024, but as South Korea’s birth rate has been on a declining trend, this category experienced a c ... Read More
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Wipes in Croatia
Wipes in Croatia experienced a moderate increase in value sales during 2024. This growth is attributable to several factors, including heightened consumer awareness of hygiene practices, particularly following recent health concerns. The versatility of wipes, used for various purposes from personal ... Read More
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Wipes in Japan
In 2024, wipes showed a mixed performance in Japan, with the overall category seeing only low current value growth, while specific categories either thrived or declined. Cosmetic wipes remained the largest category within personal wipes in 2024. Within this, facial cleansing wipes experienced notabl ... Read More
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